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苹果的AirPods snap，crackle和body-pop投入行动
案例简介：一名年轻女子走进了自己充满舞蹈的世界，在金格里克令人兴奋的降噪耳机现场。
苹果的AirPods snap，crackle和body-pop投入行动
案例简介：A young woman steps into her own, dance-filled world in Kim Gehrig's electrifying spot for the noise-cancelling headphones.
Apple's AirPods snap, crackle and body-pop into action
案例简介：一名年轻女子走进了自己充满舞蹈的世界，在金格里克令人兴奋的降噪耳机现场。
Apple's AirPods snap, crackle and body-pop into action
案例简介：A young woman steps into her own, dance-filled world in Kim Gehrig's electrifying spot for the noise-cancelling headphones.
苹果的AirPods snap，crackle和body-pop投入行动
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Apple's AirPods snap, crackle and body-pop into action
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It's oft-said that music can take you to your own little world, but few are as vibrant (and well-choreographed) as the magically lit wonderland visited by the protagonist of this cracking new spot for Apple's AirPods. Following a young woman (Juilliard School-trained dancer and actor Matilda Sakamoto) as she leaves class into a noisy, over-crowded city, Snap snaps into life when she activates the noise-cancelling ability of her headphones, switching the action from bustle to boogie in a moment. Choreographed by Ryan Heffington (the genius behind Sia's iconic Chandelier performance, as well as Spike Jonze films for Kenzo and Apple's HomePod) and shot by the every-dependable Kim Gehrig, the spot flies along, chock full of exhilarating moments like the seamless 'state' transitions and a moment where the camera joins Sakamoto in her moves.
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