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Kontext语言学校: 电影邀请
案例简介:
Kontext语言学校: 电影邀请
案例简介:
Kontext Language School: Cinema invitation
案例简介:
Kontext Language School: Cinema invitation
案例简介:
Kontext语言学校: 电影邀请
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Kontext Language School: Cinema invitation
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案例详情
In order to show the real benefit of knowing foreign languages, we came up with an innovative media mix solution. In the cinema hall, we have placed a roll wall inviting people to have a free coffee before the movie, but, with a little catch; it was written in German. Those few, who understood the message, got their coffees. For the others, we played a short ad just before the movie projection.
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