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前女友
案例简介：Schlage (locks) 希望在零售行业提高知名度并推动对其品牌的偏好。Y & L 开发了电视和在线视频内容，幽默地传达了拥有一把强有力的锁的重要性。 这个地点在一家大型箱式家居装修商店的锁过道上开门，顾客在那里决定一把 Schlage 锁和一个不同的品牌。然后它闪回了一个.顾客和他的女朋友在餐馆里五彩缤纷的分手，说明了为什么有人会为更坚固、更耐用的 Schlage 锁多付一点钱。 该活动还为该品牌推出了一个新的标语: “施莱格: Strong 有一个名字”，以加强品牌定位和购买 strong lock 的重要性。
前女友
案例简介：Schlage (locks) was looking to increase awareness and drive preference for their brand at retail. Y&L developed TV and online video content to humorously convey the importance of owning a strong lock. The spot opens in the lock aisle of a big box home improvement store, where a customer is deciding between a Schlage lock and a different brand. It then flashes back to a...colorful breakup between the customer and his girlfriend in a restaurant, illustrating why someone would pay a little more for the stronger, more durable Schlage lock. The campaign also launches a new tagline for the brand: “Schlage: Strong Has a Name” to reinforce brand positioning and the importance of buying a strong lock.
Ex-Girlfriend
案例简介：Schlage (locks) 希望在零售行业提高知名度并推动对其品牌的偏好。Y & L 开发了电视和在线视频内容，幽默地传达了拥有一把强有力的锁的重要性。 这个地点在一家大型箱式家居装修商店的锁过道上开门，顾客在那里决定一把 Schlage 锁和一个不同的品牌。然后它闪回了一个.顾客和他的女朋友在餐馆里五彩缤纷的分手，说明了为什么有人会为更坚固、更耐用的 Schlage 锁多付一点钱。 该活动还为该品牌推出了一个新的标语: “施莱格: Strong 有一个名字”，以加强品牌定位和购买 strong lock 的重要性。
Ex-Girlfriend
案例简介：Schlage (locks) was looking to increase awareness and drive preference for their brand at retail. Y&L developed TV and online video content to humorously convey the importance of owning a strong lock. The spot opens in the lock aisle of a big box home improvement store, where a customer is deciding between a Schlage lock and a different brand. It then flashes back to a...colorful breakup between the customer and his girlfriend in a restaurant, illustrating why someone would pay a little more for the stronger, more durable Schlage lock. The campaign also launches a new tagline for the brand: “Schlage: Strong Has a Name” to reinforce brand positioning and the importance of buying a strong lock.
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Ex-Girlfriend
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