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    The World Of Autism短视频广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

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    自闭症的世界

    案例简介:简要解释 这是一个真正的自闭症男孩雅各布的故事。变成一个动画角色,雅各布教我们自闭症的迹象,因为他在一个受他生活经历启发的比例模型世界中旅行。旅程始于一个无声的雅各布坐在船上沿着河流旅行。蛇迫使他进入黑暗的森林,可怕的灯光和声音淹没了他高度的感官。雅各布被迫逃离试图直视他眼睛的生物。他一次又一次地拍打手臂,表现出重复的行为。雅各布起飞了。他的父母认识到他表现出自闭症的迹象,并得到他的帮助。雅各布着陆时,他已经离开了动画世界,进入了现实世界。我们以现实生活中的雅各布从学校回家,快乐结束。 条目摘要 这个故事、场景和角色完全是从对自闭症儿童 (及其家庭) 的采访中建立的。每个场景 (以及许多道具) 都受到了我们在采访中拍摄的真实世界故事和玩具的启发。一个例子: 在现场的开始,河流是道路的隐喻。蛇代表了一个绕道,曾经让雅各布陷入强烈的恐慌发作,这是自闭症的标志。现场的每一个例子都受到了类似现实世界经验的启发。除了在 CG 中创建的动画角色之外,你在电影中看到的一切都是由真实的微型物体组成的。

    自闭症的世界

    案例简介:Brief Explanation This is the story of a real autistic boy named Jacob. Transformed into an animated character, Jacob teaches us the signs of autism as he travels through a scale-model world inspired by his life experiences. The journey begins with a voiceless Jacob traveling down a river in a boat. A serpent forces him into a dark forest, where terrifying lights and sounds overwhelm his heightened senses. Jacob is forced to escape creatures trying to look him in the eyes. He demonstrates repetitive behavior by flapping his arms again and again. Jacob takes flight. His parents recognize that he is displaying the signs of autism and get him help. By the time Jacob lands, he has left the animated world to enter the real world. We end with the real-life Jacob coming home from school, happy. Entry Summary This story, set, and character was built entirely from interviews with children that have autism (and their families). Every scene (and many of the props) were inspired by real-world stories and toys we filmed during the interviews. One example: At the beginning of the spot, the river is a metaphor for a road. The serpent represents a detour that once sent Jacob into an intense panic attack that is a sign of autism. Every example in the spot is inspired by a similar real-world experience. Apart from the animated characters, which were created in CG, everything you see in the film is made up of real, miniature objects.

    The World Of Autism

    案例简介:简要解释 这是一个真正的自闭症男孩雅各布的故事。变成一个动画角色,雅各布教我们自闭症的迹象,因为他在一个受他生活经历启发的比例模型世界中旅行。旅程始于一个无声的雅各布坐在船上沿着河流旅行。蛇迫使他进入黑暗的森林,可怕的灯光和声音淹没了他高度的感官。雅各布被迫逃离试图直视他眼睛的生物。他一次又一次地拍打手臂,表现出重复的行为。雅各布起飞了。他的父母认识到他表现出自闭症的迹象,并得到他的帮助。雅各布着陆时,他已经离开了动画世界,进入了现实世界。我们以现实生活中的雅各布从学校回家,快乐结束。 条目摘要 这个故事、场景和角色完全是从对自闭症儿童 (及其家庭) 的采访中建立的。每个场景 (以及许多道具) 都受到了我们在采访中拍摄的真实世界故事和玩具的启发。一个例子: 在现场的开始,河流是道路的隐喻。蛇代表了一个绕道,曾经让雅各布陷入强烈的恐慌发作,这是自闭症的标志。现场的每一个例子都受到了类似现实世界经验的启发。除了在 CG 中创建的动画角色之外,你在电影中看到的一切都是由真实的微型物体组成的。

    The World Of Autism

    案例简介:Brief Explanation This is the story of a real autistic boy named Jacob. Transformed into an animated character, Jacob teaches us the signs of autism as he travels through a scale-model world inspired by his life experiences. The journey begins with a voiceless Jacob traveling down a river in a boat. A serpent forces him into a dark forest, where terrifying lights and sounds overwhelm his heightened senses. Jacob is forced to escape creatures trying to look him in the eyes. He demonstrates repetitive behavior by flapping his arms again and again. Jacob takes flight. His parents recognize that he is displaying the signs of autism and get him help. By the time Jacob lands, he has left the animated world to enter the real world. We end with the real-life Jacob coming home from school, happy. Entry Summary This story, set, and character was built entirely from interviews with children that have autism (and their families). Every scene (and many of the props) were inspired by real-world stories and toys we filmed during the interviews. One example: At the beginning of the spot, the river is a metaphor for a road. The serpent represents a detour that once sent Jacob into an intense panic attack that is a sign of autism. Every example in the spot is inspired by a similar real-world experience. Apart from the animated characters, which were created in CG, everything you see in the film is made up of real, miniature objects.

    自闭症的世界

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    The World Of Autism

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    广告公司: 天联 (美国 纽约)

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