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生活
案例简介：广告开始时，观众见证了 80 后的奥地利单曲《奇迹》的诞生。乐队正在努力寻找最重要的歌词，并试图为这首歌找到合适的词，但最终制作人已经看得够多了。他抓住一罐巴伐利亚啤酒，把它扔给主唱。它削减了一个巨大的摇滚音乐会，乐队已经确定了令人敬畏的歌词，“生活就是.生活” 哲学/解决方案 这项工作背后的前提是，通过简单地添加巴伐利亚啤酒，任何困难的情况都可以克服
生活
案例简介：The ad begins with the viewer witnessing the birth of an 80's Austrian One -Hit- Wonder. The band is struggling with the all-important lyrics and trying and find fitting words for the song but eventually the producer has seen and heard enough. He grabs a can of Bavaria and lobs it to the lead singer. It cuts to a huge rock concert and the band have settled on the awe-inspiring lyrics, "Life is...Life" Philosophy/Solution The premise behind the work is that through the simple addition of a Bavaria beer any difficult situation can be overcome
Life
案例简介：广告开始时，观众见证了 80 后的奥地利单曲《奇迹》的诞生。乐队正在努力寻找最重要的歌词，并试图为这首歌找到合适的词，但最终制作人已经看得够多了。他抓住一罐巴伐利亚啤酒，把它扔给主唱。它削减了一个巨大的摇滚音乐会，乐队已经确定了令人敬畏的歌词，“生活就是.生活” 哲学/解决方案 这项工作背后的前提是，通过简单地添加巴伐利亚啤酒，任何困难的情况都可以克服
Life
案例简介：The ad begins with the viewer witnessing the birth of an 80's Austrian One -Hit- Wonder. The band is struggling with the all-important lyrics and trying and find fitting words for the song but eventually the producer has seen and heard enough. He grabs a can of Bavaria and lobs it to the lead singer. It cuts to a huge rock concert and the band have settled on the awe-inspiring lyrics, "Life is...Life" Philosophy/Solution The premise behind the work is that through the simple addition of a Bavaria beer any difficult situation can be overcome
生活
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