Mortar Ammo|海报/平面|广告营销案例【ADGuider广告指南】

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迫击炮弹药

案例简介：EntrySummary 在军事独裁统治之前，智利没有对书籍征税。然而，1976年，根据皮诺切特实施的审查法律，书籍被赋予了全世界最高的税率。军事政权认为文化是一种危险的武器。随着民主的回归，军火库继续免税，因为它被认为对国家至关重要，但是书籍继续保持同样的高度 (过度) 阻碍智利大部分地区自由获取文化的税率。因此，这反映了一本书不纳税的唯一方法是把它们印在武器上。这是我们在运动中实现的想法，目的是促进民众的辩论。作为一个国家，我们真正需要的武器是什么？简要解释

迫击炮弹药

案例简介：EntrySummary Prior to the military dictatorship, ther were no taxes on books in Chile. However, in 1976 under a censorship law imposed by Pinochet, books were given the highest tax rate in in the whole world. Culture was considered a dangerous weapon by the military regime. With the return to democracy, the military arsenal continues tax free as it is considered of prime importance to the country, but books continue under the same high (excessive) tax rate that impedes the free access to culture for a large part of Chile. Therefore, the reflection that the only way a book will not pay taxes is to print them on weapons. This is the idea we are realizing in our campaign with the purpose to promote a debate in the population. What are the arms that we,as a country, really need? BriefExplanation