本案例默认翻译为中文，点击可切换回原语言
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就在轨道上
案例简介：写一个简短的总结在电影中发生了什么 Right on Tracks包括一系列四首带有情境课程的歌曲，以帮助父母鼓励孩子对困难或不同的情况做出积极的反应。歌曲 “it's All family” 的意思是让孩子们睁开眼睛，了解他们自己以外的其他家庭动态，涉及收养，寄养兄弟姐妹，父母关系，庆祝不同的家庭动态。“和新人坐在一起” 鼓励孩子们走出他们的舒适区，让别人感到受欢迎，强调他们可能会成为一个很好的朋友，当涉及到他们周围的人时保持开放的心态。 陪审团的文化/背景信息 Right on Tracks是一系列歌曲，旨在成为父母的资源，帮助教孩子善良的重要性。知道今天的孩子在学校面临很多具有挑战性的情况，我们设计这些歌曲是父母的资源，帮助他们与孩子进行艰难的对话。在Schoolhouse Rock教孩子们语法和童谣教孩子们数字或如何系鞋带的方式中，这部电影教孩子们包容和同理心。我们与词曲作者合作，将诸如欺凌和自我认同之类的艰难主题变成有趣，引人入胜的课程，并带有他们会记住的成年歌词。 告诉陪审团关于原创音乐曲目的创作。 我们的目标是将积极的经验教训印在一代人身上，而帮助记住某件事的最好方法之一就是通过歌曲。我们写的歌词简单易懂，易于记忆，精神活泼，以鼓励唱歌。当孩子们的教育内容感觉像是来自权威人物时，我们有意识地决定让音乐感觉对话和更低调，所以歌曲中的教育者感觉像朋友。我们知道感官丰富的学习环境会对孩子产生持久的影响，因此我们精心制作了简单的音乐，以鼓励积极的聆听和参与。
就在轨道上
案例简介：Write a short summary of what happens in the film Right on Tracks includes a series of four songs with a situational lesson to help parents encourage kids to respond positively to difficult or different situations.The song ‘It’s All Family’ is mean to open kids’ eyes to other family dynamics beyond their own, touching on adoption, foster siblings, parental relationships, celebrating different family dynamics. ‘Sit With Someone New’ encourages kids to step outside of their comfort zone to make others feel welcome, emphasizing that they might make a great friend by keeping an open mind when it comes to who they hang around. Cultural/Context information for the jury Right on Tracks is a series of songs designed to be a resource for parents to help teach kids the importance of kindness. Knowing kids today face a lot of challenging situations at school, we designed these songs to be a resource for parents to help navigate tough conversations with their kids. In the way Schoolhouse Rock teaches kids grammar and nursery rhymes teach kids numbers or how to tie their shoe, this film teaches kids about inclusion and empathy. We worked with songwriters to turn tough subjects like bullying and self identity into fun, catchy lessons with lyrics they’ll remember into adulthood. Tell the jury about the creation of the original music track. Our goal was to imprint lessons of positivity onto a generation, and one of the best ways to help remember something is through song. We wrote lyrics that were simple to digest, easy to remember and playful in spirit to encourage singing along. When educational content for kids feels like it’s from an authority figure, we made the conscious decision to make the music feel conversational and more low-fi, so the educator in the song feels like a friend. Knowing that a sensory-rich learning environment leaves a lasting impact on kids, we carefully crafted the music with simple refrains to encourage active listening and participation.
Right On Tracks
案例简介：写一个简短的总结在电影中发生了什么 Right on Tracks包括一系列四首带有情境课程的歌曲，以帮助父母鼓励孩子对困难或不同的情况做出积极的反应。歌曲 “it's All family” 的意思是让孩子们睁开眼睛，了解他们自己以外的其他家庭动态，涉及收养，寄养兄弟姐妹，父母关系，庆祝不同的家庭动态。“和新人坐在一起” 鼓励孩子们走出他们的舒适区，让别人感到受欢迎，强调他们可能会成为一个很好的朋友，当涉及到他们周围的人时保持开放的心态。 陪审团的文化/背景信息 Right on Tracks是一系列歌曲，旨在成为父母的资源，帮助教孩子善良的重要性。知道今天的孩子在学校面临很多具有挑战性的情况，我们设计这些歌曲是父母的资源，帮助他们与孩子进行艰难的对话。在Schoolhouse Rock教孩子们语法和童谣教孩子们数字或如何系鞋带的方式中，这部电影教孩子们包容和同理心。我们与词曲作者合作，将诸如欺凌和自我认同之类的艰难主题变成有趣，引人入胜的课程，并带有他们会记住的成年歌词。 告诉陪审团关于原创音乐曲目的创作。 我们的目标是将积极的经验教训印在一代人身上，而帮助记住某件事的最好方法之一就是通过歌曲。我们写的歌词简单易懂，易于记忆，精神活泼，以鼓励唱歌。当孩子们的教育内容感觉像是来自权威人物时，我们有意识地决定让音乐感觉对话和更低调，所以歌曲中的教育者感觉像朋友。我们知道感官丰富的学习环境会对孩子产生持久的影响，因此我们精心制作了简单的音乐，以鼓励积极的聆听和参与。
Right On Tracks
案例简介：Write a short summary of what happens in the film Right on Tracks includes a series of four songs with a situational lesson to help parents encourage kids to respond positively to difficult or different situations.The song ‘It’s All Family’ is mean to open kids’ eyes to other family dynamics beyond their own, touching on adoption, foster siblings, parental relationships, celebrating different family dynamics. ‘Sit With Someone New’ encourages kids to step outside of their comfort zone to make others feel welcome, emphasizing that they might make a great friend by keeping an open mind when it comes to who they hang around. Cultural/Context information for the jury Right on Tracks is a series of songs designed to be a resource for parents to help teach kids the importance of kindness. Knowing kids today face a lot of challenging situations at school, we designed these songs to be a resource for parents to help navigate tough conversations with their kids. In the way Schoolhouse Rock teaches kids grammar and nursery rhymes teach kids numbers or how to tie their shoe, this film teaches kids about inclusion and empathy. We worked with songwriters to turn tough subjects like bullying and self identity into fun, catchy lessons with lyrics they’ll remember into adulthood. Tell the jury about the creation of the original music track. Our goal was to imprint lessons of positivity onto a generation, and one of the best ways to help remember something is through song. We wrote lyrics that were simple to digest, easy to remember and playful in spirit to encourage singing along. When educational content for kids feels like it’s from an authority figure, we made the conscious decision to make the music feel conversational and more low-fi, so the educator in the song feels like a friend. Knowing that a sensory-rich learning environment leaves a lasting impact on kids, we carefully crafted the music with simple refrains to encourage active listening and participation.
就在轨道上
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Right On Tracks
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基本信息
- 广告战役： #General Mills-影视-7ba4#
- 广告品牌： General Mills
- 发布日期： 2000
- 行业领域： 饮食/特产
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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