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黑酸奶
案例简介：出生在最黑暗和最深的煤洞穴黑酸奶进入产品货架，并定义了新的日记订单。这不仅是乌克兰市场上第一个黑色酸奶 (我们相信还有许多其他)，也是第一个含有木炭的酸奶。 黑酸奶是最广为人知的酸奶品牌Activia (达能旗下) 的限量版。它是作为对黑色在产品设计和社交媒体 (Instagram vs PY上的 + 80%) 的提高流行的回应。我们对酸奶真的含有木炭的事实感到震惊。因此，“Charcoalness” 成为该项目的主要灵感来源，也是设计的主要主题。我们创造了一个令人敬畏的木炭纹理，并用它包裹了整个包装，这样看起来你拿着一个真正的木炭块。首先，我们的情感意图是使标签完全黑色，但只要黑色酸奶是Activia的有限添加-乌克兰最广泛的酸奶品牌，我们必须以某种方式保留其可识别的绿色品牌。
黑酸奶
案例简介：Born in the darkest and deepest coal caves Black Yogurt made its way to the product shelves and defined a new diary order. It’s not only a very first black yogurt on Ukrainian market (and we believe many other), but also a first yogurt to contain charcoal. Black Yogurt is a limited edition of the widest known yogurt brand Activia (owned by Danone). It was created as a response to a raising popularity of black color in product design and social media (+80% on Instagram vs PY). We were shocked by the fact that a yogurt really contains charcoal. So “Charcoalness” — became the main inspiration for this project and a major theme in design. We created an awesome charcoal texture and wrapped the whole packaging with it, so that it seems that you are holding a real charcoal piece. First our emotional intention was to make the label totally black, but as long as Black Yogurt is a limited addition of Activia — the widest known brand of yogurts in Ukraine, we had to somehow preserve its recognizable green branding.
Black Yogurt
案例简介：出生在最黑暗和最深的煤洞穴黑酸奶进入产品货架，并定义了新的日记订单。这不仅是乌克兰市场上第一个黑色酸奶 (我们相信还有许多其他)，也是第一个含有木炭的酸奶。 黑酸奶是最广为人知的酸奶品牌Activia (达能旗下) 的限量版。它是作为对黑色在产品设计和社交媒体 (Instagram vs PY上的 + 80%) 的提高流行的回应。我们对酸奶真的含有木炭的事实感到震惊。因此，“Charcoalness” 成为该项目的主要灵感来源，也是设计的主要主题。我们创造了一个令人敬畏的木炭纹理，并用它包裹了整个包装，这样看起来你拿着一个真正的木炭块。首先，我们的情感意图是使标签完全黑色，但只要黑色酸奶是Activia的有限添加-乌克兰最广泛的酸奶品牌，我们必须以某种方式保留其可识别的绿色品牌。
Black Yogurt
案例简介：Born in the darkest and deepest coal caves Black Yogurt made its way to the product shelves and defined a new diary order. It’s not only a very first black yogurt on Ukrainian market (and we believe many other), but also a first yogurt to contain charcoal. Black Yogurt is a limited edition of the widest known yogurt brand Activia (owned by Danone). It was created as a response to a raising popularity of black color in product design and social media (+80% on Instagram vs PY). We were shocked by the fact that a yogurt really contains charcoal. So “Charcoalness” — became the main inspiration for this project and a major theme in design. We created an awesome charcoal texture and wrapped the whole packaging with it, so that it seems that you are holding a real charcoal piece. First our emotional intention was to make the label totally black, but as long as Black Yogurt is a limited addition of Activia — the widest known brand of yogurts in Ukraine, we had to somehow preserve its recognizable green branding.
黑酸奶
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Black Yogurt
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