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PKU: 蛋白质杀死我们
案例简介:PKU是一种罕见的遗传性代谢性疾病,目前尚无治愈方法。任何蛋白质食物,例如肉,鱼,牛奶或鸡蛋,都必须非常少量且非常精确地食用。错误的数量可能会导致不可逆转的脑损伤。PKU基金会需要筹集资金来资助生物传感器的设计和开发,以帮助PKU患者计算他们可以吃多少,以确保这些人以安全,无害的方式进食。就饮食而言,患者的日常饮食非常严格,以至于可能是一部科幻电影。因此,我们只是这样做了: 我们制作了一部虚构的短片,试图使PKU患者的严酷现实更接近公众。西班牙VMLY & R为北京大学基金会制作的电影广告,类别包括: 健康、制药、公共利益、非政府组织。
PKU: 蛋白质杀死我们
案例简介:PKU is a rare, hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, milk or egg, must be eaten in extremely small quantities and with great precision. A wrong amount could cause irreversible brain damage. PKU Foundation needed to raise funds to finance the design and development of a biosensor to help PKU patients to calculate how much they can eat to guarantee that these people eat in a safe, non-hazardous manner. The day-to-day of patients in terms of their diet is so extremely strict that it could be a Sci-Fi movie. So we just did that: we created a fictional shortfilm that tried to bring the harsh reality of PKU patients closer to the public. Film advertisement created by VMLY&R, Spain for Fundación PKU, within the categories: Health, Pharmaceutical, Public Interest, NGO.
PKU: Protein Kills Us
案例简介:PKU是一种罕见的遗传性代谢性疾病,目前尚无治愈方法。任何蛋白质食物,例如肉,鱼,牛奶或鸡蛋,都必须非常少量且非常精确地食用。错误的数量可能会导致不可逆转的脑损伤。PKU基金会需要筹集资金来资助生物传感器的设计和开发,以帮助PKU患者计算他们可以吃多少,以确保这些人以安全,无害的方式进食。就饮食而言,患者的日常饮食非常严格,以至于可能是一部科幻电影。因此,我们只是这样做了: 我们制作了一部虚构的短片,试图使PKU患者的严酷现实更接近公众。西班牙VMLY & R为北京大学基金会制作的电影广告,类别包括: 健康、制药、公共利益、非政府组织。
PKU: Protein Kills Us
案例简介:PKU is a rare, hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, milk or egg, must be eaten in extremely small quantities and with great precision. A wrong amount could cause irreversible brain damage. PKU Foundation needed to raise funds to finance the design and development of a biosensor to help PKU patients to calculate how much they can eat to guarantee that these people eat in a safe, non-hazardous manner. The day-to-day of patients in terms of their diet is so extremely strict that it could be a Sci-Fi movie. So we just did that: we created a fictional shortfilm that tried to bring the harsh reality of PKU patients closer to the public. Film advertisement created by VMLY&R, Spain for Fundación PKU, within the categories: Health, Pharmaceutical, Public Interest, NGO.
PKU: 蛋白质杀死我们
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PKU: Protein Kills Us
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基本信息
- 广告品牌: Fundación PKU
- 发布日期: 2021-04
- 行业领域: 生活服务 , 公益慈善 , 医疗/护理 , 公共事业
- 媒体类别: 微电影 , 短视频
- 广告语言: 英语
- 媒介平台: 网络
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