本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
乳液
案例简介：独特的天然个人护理产品的创造者伯特的蜜蜂加拿大公司公布了一系列挑衅性的装置，展示了放在身体上的产品是如何被吸收到身体中的。这些装置是由加拿大伯特的蜜蜂协会 zig 创建的，并在多伦多和温哥华的购物中心和交通繁忙的地区展出。研究表明，身体吸收了大量的个人护理产品，如化妆品、乳液和肥皂，这对于使用合成配方的人来说尤其令人担忧。构建了比寿命更大的显示器来帮助消费者可视化潜在的影响。“躯干” 是一种透明的人体模型，看起来充满了身体乳液，它的标志提出了一个问题，“一生中有多少升身体乳液会被吸收到你的系统中？ “为了促进伯特的蜜蜂身体乳液。传统的餐桌布置出现了令人不快的转变，因为一大块口红被用作 “口红” 装置的主菜，该装置会问路人，“你饿吗？”？你一生中会吃多少口红？“突出伯特蜜蜂的唇膏和光泽。“婴儿奶瓶” 展示了一个由乳液、药膏和粉末组成的高耸的八英尺瓶子，并思考 “你给宝宝穿的东西有多少会在你的宝宝身上结束？ 展示伯特的蜜蜂婴儿蜜蜂系列产品。“伯特蜜蜂在个人护理方面保持着最高的天然标准，我们所有的产品都是 95% 天然或更高的，” 伯特蜜蜂加拿大公司营销经理莫林 · 法兰说。“展览展示了使用所有天然产品而不是合成产品的重要性。事实上，大多数合成材料都是从天然产品中衍生出来的，或者是为了模仿天然产品的好处而创造出来的。”“ 对许多消费者来说，'天然' 的说法有点混乱，因为有些产品是天然的,但实际上并不符合与 “真正自然” 相关的标准 -- 至少 95% 是所有天然成分，加工最少，”zig 的团队教练琳达 · 托尔克说。“我们希望女性对自己皮肤上的东西三思而行，并教育她们伯特蜜蜂提供了除了深受喜爱的唇膏之外的所有自然选择。 “展览于今年秋天早些时候在多伦多加德纳博物馆作为活动的一部分揭幕,Burt's Bees 研发副总裁 Celeste Lutrario 也推出了天然抗瑕疵解决方案系列的新产品。展览现在将前往伊顿中心、约克戴尔购物中心、一号广场、多伦多的沃恩米尔斯和联合车站以及温哥华的太平洋中心, 伯特的蜜蜂工作人员将现场提问，并向路人提供更多关于该品牌的信息。巡回展览将持续到 2010年2月。
乳液
案例简介：Burt’s Bees Canada, creator of distinctive natural personal care products, unveiled a series of provocative installations that demonstrate how products that are put on the body are absorbed into the body. The installations were created by zig, Burt’s Bees agency of record in Canada, and are being showcased in malls and high-traffic areas in Toronto and Vancouver. Research has shown that the body absorbs a significant amount of personal care products such as cosmetics, lotions and soaps, which can be particularly alarming for those using synthetic formulas. Larger-than-life displays were constructed to help consumers visualize the potential impact. “Torso” is a transparent mannequin that appears to be filled with body lotion, with signage that poses the question, “How many litres of body lotion will be absorbed into your system in a lifetime?” to promote Burt’s Bees Body Lotions. A traditional table setting takes an unappetizing turn, as a huge block of lipstick is served as the main course for the “Lipstick” installation, which asks passersby, “Are you hungry? How much lipstick will you eat in your lifetime?” to highlight Burt’s Bees Lip Glosses and Shimmers. “Baby Bottle” showcases a towering eight-foot bottle constructed of lotions, ointments and powders and ponders, “How much of what you put on your baby will ends up in your baby?” to showcase Burt’s Bees Baby Bee line of products. “Burt’s Bees maintains the highest standards of natural in personal care, and all of our products are 95% natural or higher,” said Maureen Pharand, marketing manager, Burt’s Bees Canada. “The exhibit demonstrates the importance of using all natural products as opposed to synthetic. In fact, most synthetics are derived from or created to mimic the benefits of natural products.” “The ‘natural’ claim has become a bit confusing to many consumers, as some products pose as natural, but do not actually meet the criteria associated with ‘truly natural’ – at least 95% all natural ingredients with minimal processing,” said Lynda Torneck, team coach at zig. “We want women to think twice about what they are putting on their skin, and educate them that Burt’s Bees offers all natural options beyond its much-loved lip balms.” The exhibit was unveiled earlier this fall as part of an event at the Gardiner Museum in Toronto, where Burt’s Bees Vice President of Research & Development Celeste Lutrario also introduced new products in the Natural Anti-Blemish Solutions line. The exhibit will now travel to locations including Eaton Centre, Yorkdale Mall, Square One, Vaughan Mills and Union Station in Toronto, and Pacific Centre in Vancouver, where Burt’s Bees staff will be on-hand to field questions and offer passersby more information on the brand. The traveling display will run through February 2010.
Lotion
案例简介：独特的天然个人护理产品的创造者伯特的蜜蜂加拿大公司公布了一系列挑衅性的装置，展示了放在身体上的产品是如何被吸收到身体中的。这些装置是由加拿大伯特的蜜蜂协会 zig 创建的，并在多伦多和温哥华的购物中心和交通繁忙的地区展出。研究表明，身体吸收了大量的个人护理产品，如化妆品、乳液和肥皂，这对于使用合成配方的人来说尤其令人担忧。构建了比寿命更大的显示器来帮助消费者可视化潜在的影响。“躯干” 是一种透明的人体模型，看起来充满了身体乳液，它的标志提出了一个问题，“一生中有多少升身体乳液会被吸收到你的系统中？ “为了促进伯特的蜜蜂身体乳液。传统的餐桌布置出现了令人不快的转变，因为一大块口红被用作 “口红” 装置的主菜，该装置会问路人，“你饿吗？”？你一生中会吃多少口红？“突出伯特蜜蜂的唇膏和光泽。“婴儿奶瓶” 展示了一个由乳液、药膏和粉末组成的高耸的八英尺瓶子，并思考 “你给宝宝穿的东西有多少会在你的宝宝身上结束？ 展示伯特的蜜蜂婴儿蜜蜂系列产品。“伯特蜜蜂在个人护理方面保持着最高的天然标准，我们所有的产品都是 95% 天然或更高的，” 伯特蜜蜂加拿大公司营销经理莫林 · 法兰说。“展览展示了使用所有天然产品而不是合成产品的重要性。事实上，大多数合成材料都是从天然产品中衍生出来的，或者是为了模仿天然产品的好处而创造出来的。”“ 对许多消费者来说，'天然' 的说法有点混乱，因为有些产品是天然的,但实际上并不符合与 “真正自然” 相关的标准 -- 至少 95% 是所有天然成分，加工最少，”zig 的团队教练琳达 · 托尔克说。“我们希望女性对自己皮肤上的东西三思而行，并教育她们伯特蜜蜂提供了除了深受喜爱的唇膏之外的所有自然选择。 “展览于今年秋天早些时候在多伦多加德纳博物馆作为活动的一部分揭幕,Burt's Bees 研发副总裁 Celeste Lutrario 也推出了天然抗瑕疵解决方案系列的新产品。展览现在将前往伊顿中心、约克戴尔购物中心、一号广场、多伦多的沃恩米尔斯和联合车站以及温哥华的太平洋中心, 伯特的蜜蜂工作人员将现场提问，并向路人提供更多关于该品牌的信息。巡回展览将持续到 2010年2月。
Lotion
案例简介：Burt’s Bees Canada, creator of distinctive natural personal care products, unveiled a series of provocative installations that demonstrate how products that are put on the body are absorbed into the body. The installations were created by zig, Burt’s Bees agency of record in Canada, and are being showcased in malls and high-traffic areas in Toronto and Vancouver. Research has shown that the body absorbs a significant amount of personal care products such as cosmetics, lotions and soaps, which can be particularly alarming for those using synthetic formulas. Larger-than-life displays were constructed to help consumers visualize the potential impact. “Torso” is a transparent mannequin that appears to be filled with body lotion, with signage that poses the question, “How many litres of body lotion will be absorbed into your system in a lifetime?” to promote Burt’s Bees Body Lotions. A traditional table setting takes an unappetizing turn, as a huge block of lipstick is served as the main course for the “Lipstick” installation, which asks passersby, “Are you hungry? How much lipstick will you eat in your lifetime?” to highlight Burt’s Bees Lip Glosses and Shimmers. “Baby Bottle” showcases a towering eight-foot bottle constructed of lotions, ointments and powders and ponders, “How much of what you put on your baby will ends up in your baby?” to showcase Burt’s Bees Baby Bee line of products. “Burt’s Bees maintains the highest standards of natural in personal care, and all of our products are 95% natural or higher,” said Maureen Pharand, marketing manager, Burt’s Bees Canada. “The exhibit demonstrates the importance of using all natural products as opposed to synthetic. In fact, most synthetics are derived from or created to mimic the benefits of natural products.” “The ‘natural’ claim has become a bit confusing to many consumers, as some products pose as natural, but do not actually meet the criteria associated with ‘truly natural’ – at least 95% all natural ingredients with minimal processing,” said Lynda Torneck, team coach at zig. “We want women to think twice about what they are putting on their skin, and educate them that Burt’s Bees offers all natural options beyond its much-loved lip balms.” The exhibit was unveiled earlier this fall as part of an event at the Gardiner Museum in Toronto, where Burt’s Bees Vice President of Research & Development Celeste Lutrario also introduced new products in the Natural Anti-Blemish Solutions line. The exhibit will now travel to locations including Eaton Centre, Yorkdale Mall, Square One, Vaughan Mills and Union Station in Toronto, and Pacific Centre in Vancouver, where Burt’s Bees staff will be on-hand to field questions and offer passersby more information on the brand. The traveling display will run through February 2010.
乳液
暂无简介
Lotion
暂无简介
基本信息
- 广告战役： #Burt’s Bees-互动-fa53#
- 广告品牌： Burt’s Bees
- 发布日期： 2000
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
How many litres of body lotion will be absorbed into your system in your lifetime?
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
