Capri Sun is filling its iconic juice pouches with filtered water to help students stay hydrated as they face an unrecognizable school return—a solution that’s sure to please parents and disappoint kids.With water fountains closed, the brand has teamed up with school districts in its own backyard of Chicagoland and Granite City, where its factory is located, to donate around five million filtered water pouches to schools.'We’re Sorry It’s Not Juice,' a campaign created in partnership with Mischief @ No Fixed Address, is part of the solution to a problem millions of families across America and beyond are facing as Covid-19 continues to cause disruption this back-to-school season. It launches with a 30-second hero video capturing the confused, defeated and borderline-angry reactions of children who were told to give an honest review of Capri Sun filtered water.CreditsBrand: The Kraft Heinz CompanyVikramjeet Singh, VP Marketing, Strategy and DevelopmentNaor Daneili, Head of Kids Hydration Rachel Drof, Marketing DirectorEDITORIAL: ARCADE EDITEditor Will HasellAssistant Editor Max HoffmanProducer Arlene PerezEP/Partner Sila SoyerCREATIVE AGENCY: MISCHIEF @ No Fixed AddressFounder CCO Greg HahnACD James LeakACD Dylan WagmanVP Content Will DempsterPresident Kerry McKibbinBusiness Manager Leila CheePRODUCTION: IMPOSTERDirector Marian MathiasExecutive Producer Avtar KhalsaHead of Production Alex BrinkmanProducer Sara BailinONLINE/GFX: Luke Bellissimo @ FeatherCOLOR : rgba(255, 255, 255, 0.00)