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在纽约证明
案例简介：Circus Maximus是一家独立的创意商店，与初创公司以及跨越传统和数字品牌定位的公司合作，宣布为Mack Weldon发起新的活动，Mack Weldon是一个以重塑男士必需品而闻名的直接面向消费者的品牌。 麦克·韦尔登 (Mack Weldon) 发起了2012年，其明确使命是通过技术创新和智能设计重塑男性基础知识。自从以内衣，袜子和t恤的核心产品首次亮相以来，Mack Weldon已成为领先的男装品牌，并扩展到包括日常必需品，例如汗水，泳装，正装衬衫，外套，运动服，配饰等。在现代造型和技术功能的推动下，每一款Mack Weldon产品的设计都旨在提升男士的衣橱，并减轻购买优质男士必需品的痛苦。 在该品牌的秋季OOH活动中，马戏团马克西姆斯构思了 “在纽约证明; 随处可见”，这一概念的灵感来自Mack Weldon技术完善的男性基础知识，这些基础知识在地球上最具挑战性的地方之一 -- 纽约市 -- 经受了压力考验。因为如果你的衣服能在这里做，他们可以在任何地方做。 Mack Weldon创始人兼首席执行官Brian Berger表示: “在设计我们的产品时，无论是一件吸湿排汗内衣还是一件调温羊绒衫，我们都在考虑它们如何补充我们客户在纽约市及其他地区的繁忙生活。”“纽约是我们的家，我们很高兴在城市标志性的地铁系统中看到我们的广告。” 该活动将仅在纽约市的地铁系统中进行，由16种不同的创意作品组成，向其诞生的城市致敬。其中四个广告的特色是一双不同的男士平角内裤，背景是蓝色，并附有副本，上面写着 “Mack Weldon。如果我们能在这里让它舒服，我们就能在任何地方让它舒服。”这句台词是一首著名歌曲“ 纽约，纽约 ”的歌词，这首歌承诺，“ 如果我能在那里做，我会在任何地方做。”较小的印刷品，框架内的“ 轨道线 ”让人联想到Massimo Vignelli的原始地铁地图，指出服装的附加属性和功能。 为了在突出Mack Weldon产品的同时捕捉纽约市的基调，其他八种处决都采用了类似的设计处理方法，并以纽约市为中心，包括: ·“百吉饼和lox。帝国大厦。介意自己生意的邻居。我们的内衣只是这座城市的另一件事。“ ·“防臭内衣。因为当你星期四晚上的约会持续到星期五早上。" “衬衫太舒服了，你会忘记你刚刚花了17美元买了一份沙拉。” ·“防污裤子。因为那块美元的切片带有历史上最薄的两张小餐巾纸。” Circus Maximus首席创意官Ryan Kutscher说: “我们制作的广告是我们技术的功能地图，可将人们引导到合适的Mack Weldon技术增强基础知识，以在世界上最不好客的地方进行表演。”“因此，我们正在教育和娱乐那些在阅读我们的解决方案时感到痛苦的人。” OOH活动在市场上一直持续到感恩节之前。 马戏团马克西姆斯从2019年开始就为马克·韦尔登从事创意项目。
在纽约证明
案例简介：Circus Maximus, an independent creative shop that works with startups as well as companies that straddle legacy and digital brand positioning, announced the launch of a new campaign for Mack Weldon, a direct-to-consumer brand known for reinventing men’s essentials. Mack Weldon launched in 2012 with a clear mission to reinvent men's basics through technical innovation and smart design. Since debuting with its core offering of underwear, socks, and T-shirts, Mack Weldon has become a leading menswear brand, expanding to include everyday essentials such as sweats, swimwear, dress shirts, outerwear, activewear, accessories and beyond. Driven by modern styling and technical function, every Mack Weldon product is designed to elevate a man’s wardrobe and take the pain away from buying quality men’s essentials. For the brand’s fall OOH campaign, Circus Maximus conceived “Proven in NYC; Available Everywhere,” a concept inspired by Mack Weldon’s technologically perfected men’s basics that are stress-tested in one of the most challenging places on earth: New York City. Because if your clothes can make it here, they can make it anywhere. “When designing our products, whether a pair of moisture-wicking underwear or a thermoregulating cashmere sweater, we’re always thinking about how they complement the busy lives of our customers—in NYC and beyond,” said Brian Berger, founder and CEO of Mack Weldon. “New York is our home, and we’re excited to see our ads in the city’s iconic subway system.” The campaign will run exclusively in the New York City subway system and consists of 16 different pieces of creative paying homage to the city it was born out of. Four of the ads feature a different pair of men’s boxer-briefs against a blue backdrop with accompanying copy that reads, “Mack Weldon. If we can make it comfortable here, we can make it comfortable anywhere.” The line is a play on a lyric from the famous song, “New York, New York,” which promises, “If I can make it there, I’ll make it anywhere.” Smaller print, framed inside “track lines” reminiscent of Massimo Vignelli’s original subway map, point to the garment’s additional attributes and functionality. To capture the tone of New York City while highlighting Mack Weldon products, the eight other executions follow a similar design treatment paired with NYC-centric copy lines, including: · “Bagel and lox. Empire State Building. Neighbors who mind their own business. Our underwear is just another thing this city is good for.” · “Anti-odor underwear. For when your Thursday night date lasts till Friday morning.” · “Shirts so comfortable, you’ll forget you just paid $17 for a salad.” · “Stain-resistant pants. Because that dollar slice came with two of the thinnest little napkins in history.” “The ads we created are a functional map of our technology, navigating people to the right Mack Weldon tech-enhanced basics to perform in the world’s least hospitable place,” said Ryan Kutscher, chief creative officer of Circus Maximus. “So, we’re educating and entertaining people who are feeling the pain while reading about our solutions.” The OOH campaign runs in-market until just before Thanksgiving. Circus Maximus has worked on creative projects for Mack Weldon since the beginning of 2019.
Proven in NYC
案例简介：Circus Maximus是一家独立的创意商店，与初创公司以及跨越传统和数字品牌定位的公司合作，宣布为Mack Weldon发起新的活动，Mack Weldon是一个以重塑男士必需品而闻名的直接面向消费者的品牌。 麦克·韦尔登 (Mack Weldon) 发起了2012年，其明确使命是通过技术创新和智能设计重塑男性基础知识。自从以内衣，袜子和t恤的核心产品首次亮相以来，Mack Weldon已成为领先的男装品牌，并扩展到包括日常必需品，例如汗水，泳装，正装衬衫，外套，运动服，配饰等。在现代造型和技术功能的推动下，每一款Mack Weldon产品的设计都旨在提升男士的衣橱，并减轻购买优质男士必需品的痛苦。 在该品牌的秋季OOH活动中，马戏团马克西姆斯构思了 “在纽约证明; 随处可见”，这一概念的灵感来自Mack Weldon技术完善的男性基础知识，这些基础知识在地球上最具挑战性的地方之一 -- 纽约市 -- 经受了压力考验。因为如果你的衣服能在这里做，他们可以在任何地方做。 Mack Weldon创始人兼首席执行官Brian Berger表示: “在设计我们的产品时，无论是一件吸湿排汗内衣还是一件调温羊绒衫，我们都在考虑它们如何补充我们客户在纽约市及其他地区的繁忙生活。”“纽约是我们的家，我们很高兴在城市标志性的地铁系统中看到我们的广告。” 该活动将仅在纽约市的地铁系统中进行，由16种不同的创意作品组成，向其诞生的城市致敬。其中四个广告的特色是一双不同的男士平角内裤，背景是蓝色，并附有副本，上面写着 “Mack Weldon。如果我们能在这里让它舒服，我们就能在任何地方让它舒服。”这句台词是一首著名歌曲“ 纽约，纽约 ”的歌词，这首歌承诺，“ 如果我能在那里做，我会在任何地方做。”较小的印刷品，框架内的“ 轨道线 ”让人联想到Massimo Vignelli的原始地铁地图，指出服装的附加属性和功能。 为了在突出Mack Weldon产品的同时捕捉纽约市的基调，其他八种处决都采用了类似的设计处理方法，并以纽约市为中心，包括: ·“百吉饼和lox。帝国大厦。介意自己生意的邻居。我们的内衣只是这座城市的另一件事。“ ·“防臭内衣。因为当你星期四晚上的约会持续到星期五早上。" “衬衫太舒服了，你会忘记你刚刚花了17美元买了一份沙拉。” ·“防污裤子。因为那块美元的切片带有历史上最薄的两张小餐巾纸。” Circus Maximus首席创意官Ryan Kutscher说: “我们制作的广告是我们技术的功能地图，可将人们引导到合适的Mack Weldon技术增强基础知识，以在世界上最不好客的地方进行表演。”“因此，我们正在教育和娱乐那些在阅读我们的解决方案时感到痛苦的人。” OOH活动在市场上一直持续到感恩节之前。 马戏团马克西姆斯从2019年开始就为马克·韦尔登从事创意项目。
Proven in NYC
案例简介：Circus Maximus, an independent creative shop that works with startups as well as companies that straddle legacy and digital brand positioning, announced the launch of a new campaign for Mack Weldon, a direct-to-consumer brand known for reinventing men’s essentials. Mack Weldon launched in 2012 with a clear mission to reinvent men's basics through technical innovation and smart design. Since debuting with its core offering of underwear, socks, and T-shirts, Mack Weldon has become a leading menswear brand, expanding to include everyday essentials such as sweats, swimwear, dress shirts, outerwear, activewear, accessories and beyond. Driven by modern styling and technical function, every Mack Weldon product is designed to elevate a man’s wardrobe and take the pain away from buying quality men’s essentials. For the brand’s fall OOH campaign, Circus Maximus conceived “Proven in NYC; Available Everywhere,” a concept inspired by Mack Weldon’s technologically perfected men’s basics that are stress-tested in one of the most challenging places on earth: New York City. Because if your clothes can make it here, they can make it anywhere. “When designing our products, whether a pair of moisture-wicking underwear or a thermoregulating cashmere sweater, we’re always thinking about how they complement the busy lives of our customers—in NYC and beyond,” said Brian Berger, founder and CEO of Mack Weldon. “New York is our home, and we’re excited to see our ads in the city’s iconic subway system.” The campaign will run exclusively in the New York City subway system and consists of 16 different pieces of creative paying homage to the city it was born out of. Four of the ads feature a different pair of men’s boxer-briefs against a blue backdrop with accompanying copy that reads, “Mack Weldon. If we can make it comfortable here, we can make it comfortable anywhere.” The line is a play on a lyric from the famous song, “New York, New York,” which promises, “If I can make it there, I’ll make it anywhere.” Smaller print, framed inside “track lines” reminiscent of Massimo Vignelli’s original subway map, point to the garment’s additional attributes and functionality. To capture the tone of New York City while highlighting Mack Weldon products, the eight other executions follow a similar design treatment paired with NYC-centric copy lines, including: · “Bagel and lox. Empire State Building. Neighbors who mind their own business. Our underwear is just another thing this city is good for.” · “Anti-odor underwear. For when your Thursday night date lasts till Friday morning.” · “Shirts so comfortable, you’ll forget you just paid $17 for a salad.” · “Stain-resistant pants. Because that dollar slice came with two of the thinnest little napkins in history.” “The ads we created are a functional map of our technology, navigating people to the right Mack Weldon tech-enhanced basics to perform in the world’s least hospitable place,” said Ryan Kutscher, chief creative officer of Circus Maximus. “So, we’re educating and entertaining people who are feeling the pain while reading about our solutions.” The OOH campaign runs in-market until just before Thanksgiving. Circus Maximus has worked on creative projects for Mack Weldon since the beginning of 2019.
在纽约证明
暂无简介
Proven in NYC
暂无简介
基本信息
- 广告战役： #Mack Weldon-平面-7ba4#
- 广告品牌： Mack Weldon
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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