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喜力欧足联 | 不可错过的时刻
案例简介：喜力是欧足联的官方赞助商，每年都会开展一次全球活动。不幸的是，以色列有严格的广告限制，禁止在广告中与人一起展示酒精。我们必须找到一种方法来克服限制，破坏媒体格局，并拥有冠军联赛比赛之夜。体验式运动 “一个不可错过的时刻” 利用了由足球明星皮尔洛 (Pirlo) 和德尔·皮耶罗 (Del Piero) 主演的全球运动，并为球迷提供了一生的机会，可以亲自与他们见面观看比赛之夜。凭借近300万谢克尔的媒体收入，“一个不可错过的时刻” 成为今年以色列最受关注的竞选活动之一。喜力啤酒首次在以色列市场上成为领先的啤酒品牌，并拥有24.2% 的份额。
喜力欧足联 | 不可错过的时刻
案例简介：Heineken is the official sponsor of UEFA, and each year runs a global campaign. Unfortunately, Israel has strict advertising restrictions that prevents displaying alcohol alongside people in ads. We had to find a way to overcome the restrictions, disrupt the media landscape, and own the Champions League game night. The experiential campaign "An Unmissable moment" tapped into the global campaign starring football stars Pirlo and Del Piero and gave fans a lifetime opportinity to meet them in person for a game night watching. With almost 3 Million Shekels earned media, "An Unmissable moment" became one of the most talked-about Israeli campaigns of the year. And for the first time in the Israeli market, Heineken became the leading beer brand in top of mind awareness with a 24.2% share.
Heineken UEFA | An Unmissable Moment
案例简介：喜力是欧足联的官方赞助商，每年都会开展一次全球活动。不幸的是，以色列有严格的广告限制，禁止在广告中与人一起展示酒精。我们必须找到一种方法来克服限制，破坏媒体格局，并拥有冠军联赛比赛之夜。体验式运动 “一个不可错过的时刻” 利用了由足球明星皮尔洛 (Pirlo) 和德尔·皮耶罗 (Del Piero) 主演的全球运动，并为球迷提供了一生的机会，可以亲自与他们见面观看比赛之夜。凭借近300万谢克尔的媒体收入，“一个不可错过的时刻” 成为今年以色列最受关注的竞选活动之一。喜力啤酒首次在以色列市场上成为领先的啤酒品牌，并拥有24.2% 的份额。
Heineken UEFA | An Unmissable Moment
案例简介：Heineken is the official sponsor of UEFA, and each year runs a global campaign. Unfortunately, Israel has strict advertising restrictions that prevents displaying alcohol alongside people in ads. We had to find a way to overcome the restrictions, disrupt the media landscape, and own the Champions League game night. The experiential campaign "An Unmissable moment" tapped into the global campaign starring football stars Pirlo and Del Piero and gave fans a lifetime opportinity to meet them in person for a game night watching. With almost 3 Million Shekels earned media, "An Unmissable moment" became one of the most talked-about Israeli campaigns of the year. And for the first time in the Israeli market, Heineken became the leading beer brand in top of mind awareness with a 24.2% share.
喜力欧足联 | 不可错过的时刻
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Heineken UEFA | An Unmissable Moment
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