Xfinity continues its “future of awesome” brand story with a new spot from Goodby Silverstein & Partners that features Gig Speed Internet. directed by O Positive’s Jim Jenkins, and lensed by cinematographer Jeff Cronenweth. 'The Joneses' heralds the arrival of Gig speed - internet so fast every customer thinks they’ve finally gotten one up on their neighbors. The spot is about people discovering a new power - of an entire neighborhood getting wrapped up in a game of who has the fastest network. It’s a fun story built around a the 'keeping up with the Joneses' popular phrase, but the message of empowerment - and the way each successive family shown thinks they’ve won the neighborhood - is what drives the spot. CreditsAd Agency: Goodby Silverstein & PartnersClient: ComcastClientSenior Vice President, Marketing Communications: Peter IntermaggioSenior Vice President, Marketing Communications, Sales and Marketing: Eileen DiskinSr. Director, Marketing Communications: Katie SenderowitzSr. Director, Marketing Communications: Gina FreelandManager, Marketing Communications: Kaitlyn McCauleyManager, Marketing Communications: Kristen SmithCreativeCo-Chairman: Jeff GoodbyCo-Chairman: Rich SilversteinChief Creative Officer: Margaret JohnsonCreative Director: Jens WaernesCreative Director: Jon WolanskeCreative Director: Jeff GilletteAssociate Creative Director (Joneses): Ryan McLaughlinArt Director: Stefan CopizCopywriter: Chris FordCopywriter: Matt BottkolProductionDirector of Broadcast Production: Tod PuckettExecutive Broadcast Producer: James HornerBroadcast Producer: Christina WellsMusic Supervisor: Todd PorterAccount ServicesManaging Partner: Leslie BarrettGroup Account Director: Michael CrainAccount Director: Rachel FaginAccount Director: Melody CheungAccount Manager: Rosie BreenAccount Manager: Ariel BerkAssistant Account Manager: Chris BrandusBrand and Communication StrategyGroup Brand Strategy Director: John ThorpeBrand Director: Evan HunerbergBusiness AffairsDirector of Business Affairs: Judy YbarraBusiness Affairs Manager: Annie HolmgrenProduction Company- O PostiveDirector: Jim JenkinsDirector of Photography: Jeff CronenwethProduction Designer: Jason EdmondsLine Producer: Marc GrillExecutive Producer: Ralph LaucellaEditorial- HutchCo TechnologiesEditor: Jim HutchinsAssistant Editor: Patrick O’LearyExecutive Producer: Jane HutchinsOnline & FX- The MillExecutive Producer: Enca Kaul/Thatcher PetersonSenior Producer: Hillary ThomasCoordinator: Chaz PizaniLead Flame: Tara DeMarcoFlame Artist: Jale ParsonsTelecine: Company 3Colorist: Dave HusseyExecutive Producer: Liza KerlinMusicMarmoset MusicDirector of Music Supervision: Eric NordbyExecutive Producer: Katy Davidson and Tim ShroutMix: Lime StudiosSound Engineer: Rohan YoungAssistant Engineer: Ben TomastikExecutive Producer: Susie Boyaja