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杜蕾斯
案例简介：自1929以来，杜蕾斯一直处于每一场性革命的尖端。但是到2020年，这个品牌已经厌倦了。无论性别、地理、偏好或取向如何，都需要更新才能达到发现性别的新一代。这从一个新的品牌定位开始; 新的外观，感觉和TOV。然后性解放包诞生了: 穿越性世界的发自内心的旅程，杜蕾斯对它的看法以及品牌在其中的角色。创造让任何接触品牌的人都能生活和呼吸，帮助我们实现为每个人解放美好性爱的使命。
杜蕾斯
案例简介：Since 1929, Durex has been at the tip of every sexual revolution. But by 2020 the brand was getting tired. A refresh was needed to reach a new generation discovering sex, regardless of gender, geography, preference or orientation. This started with a new brand positioning; a new look, feel and TOV. Then the sexual liberation pack was born: a visceral journey through the world of sex, Durex’s take on it and the brand’s role in it. Created so anyone who touched the brand could live and breathe it, helping us achieve our mission of liberating good sex for everyone.
Durex
案例简介：自1929以来，杜蕾斯一直处于每一场性革命的尖端。但是到2020年，这个品牌已经厌倦了。无论性别、地理、偏好或取向如何，都需要更新才能达到发现性别的新一代。这从一个新的品牌定位开始; 新的外观，感觉和TOV。然后性解放包诞生了: 穿越性世界的发自内心的旅程，杜蕾斯对它的看法以及品牌在其中的角色。创造让任何接触品牌的人都能生活和呼吸，帮助我们实现为每个人解放美好性爱的使命。
Durex
案例简介：Since 1929, Durex has been at the tip of every sexual revolution. But by 2020 the brand was getting tired. A refresh was needed to reach a new generation discovering sex, regardless of gender, geography, preference or orientation. This started with a new brand positioning; a new look, feel and TOV. Then the sexual liberation pack was born: a visceral journey through the world of sex, Durex’s take on it and the brand’s role in it. Created so anyone who touched the brand could live and breathe it, helping us achieve our mission of liberating good sex for everyone.
杜蕾斯
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Durex
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