Eddie McDougall #In The Fast Lane|短视频|广告营销案例【ADGuider广告指南】

埃迪 · 麦克杜格尔 # 在快车道上

案例简介：BETC 推出《天合联盟故事》网络系列 https://www.skyteam.com/en/stories https://www.youtube.com/playlist?list=PLzl9idXoudsd4E_JyI2gNKqUmmlpXwMMx 天合联盟，20 家航空公司的全球联盟，正在推出一个旅游主题网络系列: 《天合联盟故事》。天合联盟与其广告代理公司 BETC Paris 和 BETC content 合作开发了品牌内容。该网络系列带我们了解了世界各地五名旅行者的日常生活，为我们提供了天合联盟的高峰。该系列中的每一位来自世界各地的旅行者都是他们领域的专家。在电影中，他们分享了他们对旅行的共同热情。五个旅行者和他们的故事: -法比奥 11月，建筑师 (总部设在米兰) “做一个旅行者” https://www.youtube.com/watch?v=Yo6d5gCbjT4 “总是在旅途中” https://www.youtube.com/watch?v=ak6iB1hTe4Y -Leaf Greener，时尚顾问 (上海) “马上下飞机” https://www.youtube.com/watch?v=I9RCGteCRMA “准备离开” https://www.youtube.com/watch?v=4sghqwD0IDI -Jareau Wade，企业家 (总部设在旧金山) “旅行仪式” https://www.youtube.com/watch?v=P8dKCbKatlo “建造桥梁” https://www.youtube.com/watch?v=T7DsieVvQQg -Paola Carossela，厨师 (总部设在圣保罗) "旅行配料" https://www.youtube.com/watch?v=nk0KAEksb8Q “带回回忆” https://www.youtube.com/watch?v=IG0QgSVmMdQ -艾迪 · 麦克杜格尔，葡萄酒学家 (驻香港) “旅程就是体验” https://www.youtube.com/watch?v=JSH_8BJyDzo “在快车道上” https://www.youtube.com/watch?v=zGuwSWrU5Tc 十部电影都由梅林达 · 特里亚纳执导。梅林达是一名电视导演，他的作品在法国有线电视巴黎首映式上的《洛杉矶模式，洛杉矶模式，洛杉矶模式》节目中亮相。该网络系列将于 5月2日在天合联盟的社交媒体频道和天合联盟网站的专用空间开始播出。天合联盟成员航空公司还将在其机场候机室和数字平台上展示电影。为了扩展天合联盟故事的主题，将于 6月进行数字激活，让公众有机会通过在线测验了解他们是哪些旅行者。他们还可以根据自己的旅行偏好参加比赛，赢得世界巡回赛。

埃迪 · 麦克杜格尔 # 在快车道上

案例简介：BETC launches « SkyTeam Stories » webseries https://www.skyteam.com/en/stories https://www.youtube.com/playlist?list=PLzl9idXoudsd4E_JyI2gNKqUmmlpXwMMx SkyTeam, the global alliance of 20 airlines, is launching a travel-themed webseries : « SkyTeam Stories ». SkyTeam, developed the branded content in partnership with its ad agencies, BETC Paris and BETC Content. The webseries takes us through the daily lives of five travelers around the world and gives us a peak into the offering of SkyTeam. Each of the travelers featured in the series, coming from all around the world, are experts in their domain. In the films, they share their common passion for traveling. The five travelers and their stories : - Fabio November, architect (based in Milan) “Being A Traveler” https://www.youtube.com/watch?v=Yo6d5gCbjT4 “Always On The Go” https://www.youtube.com/watch?v=ak6iB1hTe4Y - Leaf Greener, fashion consultant (based in Shanghai) “Right Off The Plane” https://www.youtube.com/watch?v=I9RCGteCRMA “Ready To Leave” https://www.youtube.com/watch?v=4sghqwD0IDI - Jareau Wade, entrepreneur (based in San Francisco) "Travel Rituals" https://www.youtube.com/watch?v=P8dKCbKatlo "Building Bridges" https://www.youtube.com/watch?v=T7DsieVvQQg - Paola Carossela, chef (based in Sao Paulo) "Travel Ingredients" https://www.youtube.com/watch?v=nk0KAEksb8Q "Bringing Back Memories" https://www.youtube.com/watch?v=IG0QgSVmMdQ - Eddie McDougall, oenologist (based in Hong Kong) “The Journey Is The Experience” https://www.youtube.com/watch?v=JSH_8BJyDzo “In The Fast Lane” https://www.youtube.com/watch?v=zGuwSWrU5Tc Each of the ten films are directed by Melinda Triana. Melinda is a television director, whose work was featured in the « La mode, la mode, la mode » show on French cable TV Paris Première. The webseries will start airing on May 2nd on the social media channels of SkyTeam and on a dedicated space on its website. The member airlines of the SkyTeam alliance will also show the films in their airport lounges and on their digital platforms. To expand on the theme of the SkyTeam Stories, a digital activation will take place in June, offering the public a chance to know which traveler they are through an online quiz. They will also be able to take part into a contest to win a world tour according to their travel preferences.