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鸽子: 我的美丽我说
案例简介：奥美 (Ogilvy Mather) 在为鸽子提供的最新产品中说，没有什么能阻止这些女性成为自己的身份。
鸽子: 我的美丽我说
案例简介：Nothing will stop these women from being who they are, says Ogilvy + Mather in its latest offering for Dove.
Dove: My Beauty My Say
案例简介：奥美 (Ogilvy Mather) 在为鸽子提供的最新产品中说，没有什么能阻止这些女性成为自己的身份。
Dove: My Beauty My Say
案例简介：Nothing will stop these women from being who they are, says Ogilvy + Mather in its latest offering for Dove.
鸽子: 我的美丽我说
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Dove: My Beauty My Say
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案例详情
Siri Bunford is back to her directing best in a new female-empowering spot for beauty brand, Dove.Having helmed Finlandia's 1000 Years spot last year, this campaign adopts a similar approach - by contrasting different women's experiences of overcoming negative criticism and learning to fully embrace who they are.Created by Ogilvy + Mather, the spot uses women from different walks of life - from a partner at a law firm, a style blogger and boxer (including everything in between) - to prove that nothing will get in the way of them realising their dreams.Follow the campaign online by using the #MyBeautyMySay hashtag and learn more about the women involved by visiting the online platform here.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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