RB air care brand Air Wick has launched a new marketing campaign extoling the mood-enhancing powers of essential oils. Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist.The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits of aromatherapy mainstream and accessible to all. The TVC, set to Tchaikovsky’s Waltz of the Flowers, dramatises the remarkable effect scent can have on your emotions – with the agency working with a leading neuroscientist to guide the creation of the vibrant, blossoming CGI.CreditsProject name: Brains in BloomClient: Chris Dunne (Air Wick Category Manager), Louise Simmons (Senior Brand Manager) Creative agency: Havas LondonECD: Elliot HarrisCreative Director: Mark BlackCreative team: Rosie Bird Smith & Lyndarn HarrisonAccount team: Carolyn Young, Patrick Dedman, Ella BilhamAgency producer (film): Anya WilliamsPlanner: Becky Taylor Wilkinson, Flo SharpMedia agency: Zenith MediaProduction company: MainframeProducer: Joel Fearnside Creative Director: Lee Walker Post-production: Absolute Post Producer: Belinda Grew/Jenna Le Noury Colorist: Adam Clarke Soundtrack composer: Massive Music VO: Freya Miller Audio post-production: Jungle Sound Engineer: Ben Leeves