A Washington’s Lottery vending machine embarks on a journey of discovery in the new spot 'The Curious Lottery Vending Machine' brought to life by The New Blank for agency Cole & Weber. Released from its static existence, an animated Lottery Vending Machine explores the places and meets the people Washington’s lottery benefits. Pride and happiness come from seeing this impact firsthand.Employing the concept of this pint-sized LVM, Cole & Weber and The New Blank worked to develop a narrative experience that illustrates the lottery’s impact with emotion and entertainment.Produced by The New Blank and directed by TNB’s Bobby Hougham, the story was paired with an animated LVM exploring a live action world for magical moments grounded in reality.CreditsClient: Washington LotteryAgency: Cole & WeberECD: Jason BlackCD: Todd DerksenAD: Louie JohnsonACD / CW: Peter TruebloodSenior Producer: Chelsea SweetinAudio & SFX: HEARby (John Buroker)Production and Animation Company: The New BlankDirector: Bobby HoughamDP: Joel VoelkerLP: John GomezECD: Bobby HoughamEP: Sevrin DanielsColor: Eric EdwardsComposite: Marcus Kulik, Ben StricklandModeling: Adam RosenweigCharacter Animation: Andrew ButterworthLighting: Marcus Kulik