ESPN has unveiled a new campaign, ‘That’s Gonna be on SportsCenter,’ focused on its flagship program. The campaign highlights a phrase that became part of the sports lexicon years ago, as the show became embedded into the fabric of sports culture. The opening spot of the campaign, ‘Reflection,’ shows a play unfolding on the football gridiron, as a Giants cornerback tries to haul down an Atlanta Falcons player. In the driving rain, the cornerback’s hold slips and the player gets away. As the dejected player ponders how his botched play will look to his teammates and family, he is visited by the vision of longtime anchor Kenny Mayne, who lets him know that the moment is definitely going to be on SportsCenter. Unfortunately for the player, it will be a part of the Not Top 10 segment, where highlights are celebrated for their infamy, rather than achievement. Still, he shouts with joy, knowing that he will gain fame through exposure.'That’s Gonna be on SportsCenter' is a reminder and celebration that there are moments in sports, and then there are SportsCenter moments. Agency Droga5 led the concept, creative development and direction for the multiplatform campaign.Coming this Fall, ESPN's game producers will begin flagging SportsCenter-worthy moments in real time. During live game action, 'That's Gonna Be on SportsCenter' graphics will appear when Top 10 or Not Top 10 moments occur, serving as a natural extension of the campaign. Fans will have an opportunity to get in on the action as well with themed gifs with the campaign expression, which will be loaded into the Giphy library. From there, fans can identify their own SportsCenter highlights and share them across social media. CreditsClient ESPN - SportsCenterCampaign That’s Gonna Be On SportsCenterTitle Reflection :30, :15Launch Date September 10, 2018Agency Droga5 NYCreative Chairman David DrogaChief Creative Officer Neil HeymannGroup Creative Director Brandon PierceArt Director David SpradlinCopywriter Evan BarkoffDesign Director Mark YoonDesigner Erin WilsonSenior Project Manager Laura Rothman Chief Creation Officer Sally-Ann DaleDirector of Film Production Jesse BrihnExecutive Producer, Film Tricia Lentini HimotAssociate Producer, Film Holly SchusslerDirector of Business Affairs Jocelyn HowardSenior Business Affairs Manager Kiki PowellProducer, Print Rose MahanGlobal Chief Strategy Officer Jonny BauerCo-Head of Strategy Harry Román-TorresStrategy Director Kevin DeStefanSenior Strategist Newman GrangerCommunications Strategy Director Michael PignoneCommunications Strategist Emily LanghamData Strategist Joshua GordonGroup Account Director Shane ChastangAccount Director Marissa GuerraAccount Manager Tori TessaloneAssociate Account Manager Melissa PasternakLegal Counsel Sarah FoxAssociate Legal Counsel Zachary WernerClient ESPNPresident, Global Marketing & Sales Edward ErhardtSVP, Marketing & Consumer Engagement Wanda YoungSVP, Marketing & Brand Solutions Sean HanrahanSr. Director Marketing Strategy Samira ZebianDirector Marketing Strategy Curtis FriendsAssociate Marketing Manager Amanda MarcotullioSr. Director Original Content & Brand Intelligence Edwin RomanVP of Communications Amy PhillipsAssociate Director Media Kimberly HoangSr. Creative Director Christopher McClureAssociate Design Director Alex ZartmanProduction Company Arts & SciencesDirector Mike WarzinDOP Ryley Brown Managing Director Marc MarrieHead of Production Ashley RabinLine Producer Eric Matthew Sedorovitz Production Supervisor Bailey ReevesEditorial Exile EditEditor Katie Turinski Assistant Editor Ling ChuaExecutive Producer Sasha HirschfieldHead of Production Evyn BruceSr. VFX Producer Gwynne Evans ReidFlame/VFX Artist Dino TsaousisTelecine Company 3Senior Colorist Sofie BorupProducer Alexandra LubranoSound Design Wave StudiosSound Designer Aaron ReynoldsExecutive Producer Vicky FerraroSound Mixing Heard CityMixer Philip LoebExecutive Producer Gloria Pitagorsky