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国际妇女节: 有线媒体的血腥大早午餐
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国际妇女节: 有线媒体的血腥大早午餐
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International Women's Day: Bloody Big Brunch by Wire Media
案例简介：
International Women's Day: Bloody Big Brunch by Wire Media
案例简介：
国际妇女节: 有线媒体的血腥大早午餐
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International Women's Day: Bloody Big Brunch by Wire Media
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A national charity campaign for International Women’s Day has launched, encouraging people to host a 'Bloody Big Brunch' to support period poverty – exchanging a Bloody Mary for a donation of sanitary products.Period poverty is something that one in five women in the UK have experienced. Unable to buy sanitary products due to financial difficulties, those affected resort to using old clothes, toilet paper and newspapers as alternatives solutions – or rely on friends and food banks for period wear. And yet, products are still taxed as a luxury item.This campaign is to bring awareness to the period poverty cause and is launching with the first Bloody Big Brunch in Glasgow on Saturday 10 March, where people will be able to come along and swap some sanitary products for their own Bloody Mary. It will then be travelling the country to get the nation brunching for a good cause.CreditsLee Beattie - Cultural Director - WirePam Scobbie - Creative Director - Wire
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