Simon the Ogre|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

怪物西蒙

案例简介：每个人都可以体会到被日常生活所束缚的感觉，对我们中的一些人来说, 我们开始感觉和行为像食人魔 -- 尤其是如果我们已经有一段时间没有度假了。我们想展示汤姆森，由于其精心设计的假期体验，如何提供优质的时间，这是食人魔的完美解药。为了戏剧化这个过程，我们选择了西蒙这个角色，他以食人魔的身份开始了史诗 120 的现场。我们讲述了一个感人的故事，讲述了他是如何通过汤姆森假期的经历再次转变为最好的自己。

怪物西蒙

案例简介：Everyone can appreciate the feeling of being a little ground down by everyday life, and for some of us, we start to feel and behave like Ogres - especially if we haven't had a holiday in a while. We wanted to show how Thomson, thanks to its carefully designed holiday experiences, offers the kind of quality time that is the perfect antidote to Ogre-ness. To dramatise this process, we took the character of Simon, who starts the epic 120" spot as an Ogre. We told the emotive story of how he is transformed via the experience of a Thomson holiday into the best version of himself again.