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        Broken Hearts短视频广告营销案例

        本案例默认翻译为中文，点击可切换回原语言

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        破碎的心

        案例简介：相关性 这是相关的，因为我们能够将工厂垃圾变成一种新的媒体，送到成千上万的西班牙人手中，这样我们就能够帮助患有心脏病的儿童。 战略 目标受众 (消费者人口/个人/组织) 儿童和家长媒体规划我们在自己的渠道上在社交网络上发起活动。我们启动网站。西班牙影响者帮助传播了这一信息。我们使用基金会儿童的形象销售产品，这样人们就可以理解，通过购买这种新产品，他们是在帮助有心脏病的儿童。 活动描述 想法: 我们把有缺陷的棒棒糖变成了一个商业机会，我们没有扔掉它们，而是把它们出售。所以我们创造了破碎的心，破碎的棒棒糖，帮助治愈真正的心。筹集的资金捐给了 Menudos Corazones 基金会，该基金会帮助患有炉边疾病的儿童。 执行 实施该活动在社交网络和销售点发布。媒体渠道和整合商店、网站和社交网络。时间从 3月1日到 6月30日 概要 SituationPiruleta 是西班牙儿童中最著名的棒棒糖，它的味道和心形。但是在过去的几年里，品牌已经失去了市场份额，因为消费者认为品牌在形象和产品创新方面已经过时。•Brief to 开展一项活动，加强该品牌与所有母亲的联系，并改变对产品的看法，使其看起来像一个创新品牌。目标是在社交网络中产生意识、增加销售和对话。 结果 在最初的几个月里，我们筹集了 325,000 €。产品比预期的快卖完了，我们不得不进行第二次生产。该品牌的知名度提高了 32%。现在人们认为 Piruleta 是一种创新产品，也是一个为儿童做好事的品牌。

        破碎的心

        案例简介：Relevancy It is relevant because we were able to turn a factory waste into a new media that went to the hands of thousands of Spanish people, and this way we were able to help children with heart diseases. Strategy • Target audience (consumer demographic/individuals/organisations) Kids and parents• Media planningWe launch the campaign on social networks in our own channels. We launch the website. And Spanish influencers helped to spread the message.• ApproachWe sold the product using the image of the children of the foundation, so people could understand that by buying this new product they were helping children with heart problems. CampaignDescription Idea:We turned the defective lollipops into a business opportunity and instead of throwing them away, we put them on sale. And so we create Broken Hearts, broken lollipops that help heal real hearts.The money raised went to Fundación Menudos Corazones, a foundation that helps children with hearth diseases. Execution • ImplementationThe campaign was published in social networks and at the point of sale.• Media channels and integrationStores, website and social networks.• Timelinefrom March 1 to June 30• ScaleSpain Synopsis • SituationPiruleta is the most famous lollipop among Spanish kids, by its flavor and heart shape. But in the last few years the brand has lost its market share because the consumer sees the brand as outdated, in image and product innovation. • BriefTo make a campaign that strengthens the brand's link with all the mothers and that can change the perception of the product, making it look like an innovative brand.• ObjectivesGenerate awareness, increase sales and generate conversation in social networks. Outcome In the first months we raised 325,000€.The product sold out sooner than expected and we had to make a second production.The awareness of the brand increased by 32%.Now people see Piruleta as an innovative product and as a brand that does good things for children.

        Broken Hearts

        案例简介：相关性 这是相关的，因为我们能够将工厂垃圾变成一种新的媒体，送到成千上万的西班牙人手中，这样我们就能够帮助患有心脏病的儿童。 战略 目标受众 (消费者人口/个人/组织) 儿童和家长媒体规划我们在自己的渠道上在社交网络上发起活动。我们启动网站。西班牙影响者帮助传播了这一信息。我们使用基金会儿童的形象销售产品，这样人们就可以理解，通过购买这种新产品，他们是在帮助有心脏病的儿童。 活动描述 想法: 我们把有缺陷的棒棒糖变成了一个商业机会，我们没有扔掉它们，而是把它们出售。所以我们创造了破碎的心，破碎的棒棒糖，帮助治愈真正的心。筹集的资金捐给了 Menudos Corazones 基金会，该基金会帮助患有炉边疾病的儿童。 执行 实施该活动在社交网络和销售点发布。媒体渠道和整合商店、网站和社交网络。时间从 3月1日到 6月30日 概要 SituationPiruleta 是西班牙儿童中最著名的棒棒糖，它的味道和心形。但是在过去的几年里，品牌已经失去了市场份额，因为消费者认为品牌在形象和产品创新方面已经过时。•Brief to 开展一项活动，加强该品牌与所有母亲的联系，并改变对产品的看法，使其看起来像一个创新品牌。目标是在社交网络中产生意识、增加销售和对话。 结果 在最初的几个月里，我们筹集了 325,000 €。产品比预期的快卖完了，我们不得不进行第二次生产。该品牌的知名度提高了 32%。现在人们认为 Piruleta 是一种创新产品，也是一个为儿童做好事的品牌。

        Broken Hearts

        案例简介：Relevancy It is relevant because we were able to turn a factory waste into a new media that went to the hands of thousands of Spanish people, and this way we were able to help children with heart diseases. Strategy • Target audience (consumer demographic/individuals/organisations) Kids and parents• Media planningWe launch the campaign on social networks in our own channels. We launch the website. And Spanish influencers helped to spread the message.• ApproachWe sold the product using the image of the children of the foundation, so people could understand that by buying this new product they were helping children with heart problems. CampaignDescription Idea:We turned the defective lollipops into a business opportunity and instead of throwing them away, we put them on sale. And so we create Broken Hearts, broken lollipops that help heal real hearts.The money raised went to Fundación Menudos Corazones, a foundation that helps children with hearth diseases. Execution • ImplementationThe campaign was published in social networks and at the point of sale.• Media channels and integrationStores, website and social networks.• Timelinefrom March 1 to June 30• ScaleSpain Synopsis • SituationPiruleta is the most famous lollipop among Spanish kids, by its flavor and heart shape. But in the last few years the brand has lost its market share because the consumer sees the brand as outdated, in image and product innovation. • BriefTo make a campaign that strengthens the brand's link with all the mothers and that can change the perception of the product, making it look like an innovative brand.• ObjectivesGenerate awareness, increase sales and generate conversation in social networks. Outcome In the first months we raised 325,000€.The product sold out sooner than expected and we had to make a second production.The awareness of the brand increased by 32%.Now people see Piruleta as an innovative product and as a brand that does good things for children.

        破碎的心

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        Broken Hearts

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        广告公司： 扬罗必凯 (西班牙 马德里) 制作公司： Magnetica

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