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波特: 来自非洲的来信，2
案例简介：
波特: 来自非洲的来信，2
案例简介：
Porteur: Letters from Africa, 2
案例简介：
Porteur: Letters from Africa, 2
案例简介：
波特: 来自非洲的来信，2
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Porteur: Letters from Africa, 2
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案例详情
Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries – One for One. But how do we continue to communicate this in new and unexpected ways? This time, we changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, there’s, of course, a kid in Africa waiting for one. This way, we highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.
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