We are living in the 21st century, but more often than not, it’s what people say when they come across an action / belief that’s orthodox. With time, the world around us is progressing in more ways than one. Still, it’s disheartening to see how something as serious as sex discrimination still prevails in our so-called modern society.Prega News, the leading pregnancy detection kit brand has taken the initiative to change the way things have been. With its latest campaign – #ImwithYellow, Prega News is urging people to rise above sex discrimination and sensitizing them of how the health of the baby holds more importance than its gender. To support the initiative, the campaign asks people to stand with Yellow – a colour that symbolises health and happiness.CreditsClient: Mankind PharmaCEO: Rajeev JunejaBrand & Marketing Team: Joy Chatterjee, Gunjan VirmaniAgency: ADK FortuneManaging Partner: Subroto PradhanECD: Uday RaoCreative Team: Piyush Gupta, Sanyam Sharma, Tanima KohliAccount Management: Itee Gupta, Ambar Sharan Lal, Harshita AdlakhaProduction house: Useful Garbage CreationsDirector: Rahul SrivastavaProducer: Chandra Mani