本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
教堂的鸡肉: 带来亚特兰大JWT的家庭风味
案例简介:
教堂的鸡肉: 带来亚特兰大JWT的家庭风味
案例简介:
Church's Chicken: Bringin' Down Home Flavor by JWT Atlanta
案例简介:
Church's Chicken: Bringin' Down Home Flavor by JWT Atlanta
案例简介:
教堂的鸡肉: 带来亚特兰大JWT的家庭风味
暂无简介
Church's Chicken: Bringin' Down Home Flavor by JWT Atlanta
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Church’s Chicken, the fried chicken brand, has unveiled a new tagline; ‘Bringin’ That Down Home Flavor’ as it attempts to have its “biggest year ever.”Released this week across an integrated marketing and branding campaign, developed by Wunderman Thomson’s Atlanta office, the brand aims to highlight its Texas-inspired flavors with more activity planned later in the year.Running across traditional and digital media platforms, the media plan for the campaign has been handed by another WPP agency, Mindshare Atlanta with the tagline attempting to introduce; “a fresh, contemporary look and feel for Church’s that dials up the brand’s culinary skill and personal authenticity,” the brand stated in a release.“We’re serious about making 2019 Church’s biggest year ever,” commented Jennifer Chasteen, Church's vice-president of brand strategy and activation. “The new brand positioning is the cornerstone of a much larger multi-year plan to elevate the brand across the entire quick-service industry,” she added.The activity was developed around the consumer insight that loyal and new customers both were attracted by the brand’s range of food offerings such as its original hand-battered fried chicken or its macaroni and cheese.“The campaign is founded upon taking that never settle Texas spirit to tell our story of taking ordinary meals and elevating them to another layer of flavor,” continued Georgia Margeson, senior director of advertising for Church’s Chicken. “Down Home serves as a rallying cry for something that goes above and beyond customers’ expectations in flavor, abundance, variety, and value and Church’s Chicken being the only restaurant that brings it all to the table.”Church’s, along with its sister brand Texas Chicken outside the Americas, has over 1,500 locations across 23 countries and international territories.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息