ins - “I want to be the artist I didn’t get to see growing up. I want 10-year-old me to be proud.” —Aziya (@itsaziya)“I was alwa|图文|广告营销案例【ADGuider广告指南】

ins-“我想成为我长大后看不到的艺术家。我希望10岁的我感到骄傲。” -Aziya (@ itsaziya)“ 我是alwa

案例简介：“我想成为成长过程中没有看到的艺术家。我希望10岁的我感到骄傲。” -Aziya (@ itsaziya)“ 我一直受到吉他乐队的启发。即使是很小的时候，我也会唱声乐旋律的想法。我的妈妈开始计时，所以我得到了我的第一把吉他…… 我仍然拥有!这开始了一场写作、录音和制作的旋风，以至于我陷入了太深的境地，我甚至无法想象做其他任何事情，“这位21岁的独立艺术家说。在整个大流行期间，Aziya从在Instagram上发布封面，到与h.e.R.一起在 “吉他女孩” 直播中表演。从那以后，她开始了每周一次的直播系列，发行了她的首张EP，并播放了她的第一个音乐节: All Points East。Aziya将她的声音描述为 “另类朋克/独立”，但是折衷的影响帮助她始终如一地违抗标签。“每个艺术家都可以把自己变成一种流派，” Aziya说，“但这并不意味着他们不能从许多不同的艺术家那里画画。当我在工作室工作并制作曲目时，我可以自由地将自己的情感带到任何地方。没有人决定我应该做什么以及如何感受。歌曲创作是我感到最有能力和掌控的时候。我在脑海中听到了非常具体的想法，有时可能很难沟通，所以我学会了如何演奏和制作，这样我就可以自己做了。创造性地，我只想要尽可能多的自由。”@ itsaziya的照片

ins-“我想成为我长大后看不到的艺术家。我希望10岁的我感到骄傲。” -Aziya (@ itsaziya)“ 我是alwa

案例简介：“I want to be the artist I didn’t get to see growing up. I want 10-year-old me to be proud.” —Aziya (@itsaziya)“I was always inspired by guitar bands. Even from very little, I’d sing vocal melody ideas. My mum clocked onto this, and so I got my first guitar… which I still have! That started a whirlwind of writing, recording and producing to the point where I was in too deep that I couldn’t even imagine doing anything else,” says the 21-year-old independently minded artist. Throughout the pandemic, Aziya went from posting covers on Instagram to performing on the “Girls with Guitars” livestream with H.E.R. Since, she started a weekly livestream series, released her debut EP and played her first festival: All Points East.Aziya describes her sound as “alternative punk/indie,” but eclectic influences help her consistently defy labels. “Every artist can put themselves into a genre,” says Aziya, “but that doesn’t mean they can’t draw from many different artists. When I work in my studio and produce a track, I have the freedom to take my emotions wherever. There’s no one dictating what I should do and how to feel. Songwriting is when I feel most empowered and in control. I have very specific ideas that I hear in my head, and that sometimes can be difficult to communicate, so I learnt how to play and produce so I could do it myself. Creatively, I just want as much freedom as possible.”Photo by @itsaziya