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新BIA对骚扰的回应
案例简介：2020年，BIA收到了大约95,000条犯罪和性骚扰信息。尽管她不是一个真正的女人，但这个数字揭示了女人面临的现实。在由阳狮巴西 (Publicis Brazil) 开发的活动中，互动通过语音旁白和墙上的投影来表示。然后，这部电影显示了BIA回应的语气变化，坚决反对骚扰。以前，当银行的人工智能受到其中一些攻击时，答案是被动的: “我不明白，你能重复一遍吗？”，试图让客户改变问题的语气。从现在开始，BIA变得更直接，更强大，没有屈从或被动。“这些词不能与我和其他任何人一起使用” 和 “这对你来说可能是个笑话。对我来说，这是暴力的 ”，这是该银行人工智能的一些新反馈。该行动符合教科文组织的 “嘿，更新我的声音” 倡议。巴西阳狮为Bradesco创建的综合广告，类别为: 金融。
新BIA对骚扰的回应
案例简介：In 2020, BIA received around 95 thousand messages of offenses and sexual harassment. Although she is not a real woman, the number reveals a reality that women face. In the campaign, developed by Publicis Brazil, the interactions are represented by means voice-overs and projections on walls. Then, the film shows the change in tone of the BIA's responses, taking a strong stand against harassment. Previously, when the bank's artificial intelligence received some of those attacks, the answer was passive: “I didn't understand, could you repeat it?”, in an attempt to make the customer change the tone of the question. From now on, BIA becomes more direct, stronger, without subservience or passivity. “These words cannot be used with me and anyone else” and “It can be a joke for you. For me, it was violent” are some of the new feedback from the bank's artificial intelligence. The action is in line with UNESCO's “Hey Update My Voice” initiative. Integrated advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.
New BIA Responses Against Harassment
案例简介：2020年，BIA收到了大约95,000条犯罪和性骚扰信息。尽管她不是一个真正的女人，但这个数字揭示了女人面临的现实。在由阳狮巴西 (Publicis Brazil) 开发的活动中，互动通过语音旁白和墙上的投影来表示。然后，这部电影显示了BIA回应的语气变化，坚决反对骚扰。以前，当银行的人工智能受到其中一些攻击时，答案是被动的: “我不明白，你能重复一遍吗？”，试图让客户改变问题的语气。从现在开始，BIA变得更直接，更强大，没有屈从或被动。“这些词不能与我和其他任何人一起使用” 和 “这对你来说可能是个笑话。对我来说，这是暴力的 ”，这是该银行人工智能的一些新反馈。该行动符合教科文组织的 “嘿，更新我的声音” 倡议。巴西阳狮为Bradesco创建的综合广告，类别为: 金融。
New BIA Responses Against Harassment
案例简介：In 2020, BIA received around 95 thousand messages of offenses and sexual harassment. Although she is not a real woman, the number reveals a reality that women face. In the campaign, developed by Publicis Brazil, the interactions are represented by means voice-overs and projections on walls. Then, the film shows the change in tone of the BIA's responses, taking a strong stand against harassment. Previously, when the bank's artificial intelligence received some of those attacks, the answer was passive: “I didn't understand, could you repeat it?”, in an attempt to make the customer change the tone of the question. From now on, BIA becomes more direct, stronger, without subservience or passivity. “These words cannot be used with me and anyone else” and “It can be a joke for you. For me, it was violent” are some of the new feedback from the bank's artificial intelligence. The action is in line with UNESCO's “Hey Update My Voice” initiative. Integrated advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.
新BIA对骚扰的回应
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New BIA Responses Against Harassment
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