I’m Impressed (featuring Ken Jeong)|短视频|广告营销案例【ADGuider广告指南】

我印象深刻 (以肯 · 郑为主角)

案例简介：你知道国营农场和他们在家庭和汽车上一样是人寿保险的专家吗？事实上，国家农场收到了 j.D.去年年底，电力公司连续第五年获得人寿保险客户满意度奖。没有多少人知道这一点，这就是为什么 State Farm 与 DDB 合作开展最新的创意活动，在一些熟悉且同样有才华的面孔的帮助下强调这一 “隐藏的才能”。国营农场的 “隐藏人才” 创意展示了肯 · 郑和特里 · 克鲁斯的隐藏人才，以证明客户对家庭和汽车的了解和信任也是他们可以终身信任的公司保险。这些景点的特点是 Jeong (他是一名真正的医生) 和工作人员 (他是一名训练有素的长笛手) 与现实生活中的州立农场代理人一起展示了他们的才华。在一个节目中，工作人员演奏他的长笛 (并抛出一个标志性的 pec flex)，在另一个节目中，郑氏检查了一个不寻常的 x光。在这两种情况下，国家农场代理人都解释说，在提供人寿保险方面，他们也有隐藏的天赋。“知道不止一件事感觉很好!” 工作人员宣布，随后是自发的舞蹈 pec 展示。“隐藏的人才” 在国家广播、在线视频和社交媒体中出现。广播节目将跨越有线电视和网络 (福克斯、 NBC 、 CBS 、 ABC 、 CWN)，社交帖子将在 Facebook 和 Instagram 上直播。

我印象深刻 (以肯 · 郑为主角)

案例简介：Did you know that State Farm is just as much an expert on life insurance as they are on home and auto? In fact, State Farm received the J.D. Power award for the fifth year in a row for customer satisfaction in life insurance late last year. Not many know this, which is why State Farm has partnered with DDB on their latest creative campaign to highlight this ‘hidden talent’ with the help of some familiar – and equally talented – faces. State Farm’s “Hidden Talents” creative showcases the hidden talents of Ken Jeong and Terry Crews to demonstrate that the company customers know and trust for home & auto is also the company they can trust for life insurance. The spots feature Jeong (who is an actual medical doctor) and Crews (who is a trained flutist) demonstrating their talents alongside real-life State Farm agents. In one, Crews plays his flute (and throws in a trademark pec flex), and in another Jeong examines an unusual X-Ray. In both scenarios the State Farm agents explain that they, too, have a hidden talent when it comes to providing life insurance. “It feels good to be known for more than one thing!” Crews proclaims, followed by a spontaneous dancing pec display. “Hidden Talents” comes to life in national broadcast, online video and social media. The broadcast spots will run across cable and network (FOX, NBC, CBS, ABC, CWN), and the social posts will live on Facebook and Instagram.