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Cinemark
案例简介：流媒体、下载和盗版都在冲击传统的电影院体验。我们想找到那个寻求只有大屏幕才能带来的大情感冲击的电影迷。然后我们想提醒他们是什么让这种经历如此特别。Cinemark 推出了它的忠诚计划，没有最新发行的电影和好莱坞明星的照片。相反，我们把相机对准观众，捕捉电影体验带给真正粉丝的快乐。我们没有奖励人们简单地 “看更多的电影”，而是借鉴了更多令人回味的语言，奖励他们的欢呼和嘲笑、寒冷和刺激、颤抖和震惊。在充满 Cinemark 大堂的众多著名面孔中，顾客的醒目黑白图像脱颖而出。这些情感线引起了顾客的共鸣，提醒他们去看电影的共享社交体验肯定比独自坐在笔记本电脑前要好。
Cinemark
案例简介：Streaming, downloads and bootlegs are all hitting the traditional movie theater experience. We wanted to find that movie fan who seeks the big emotional hit that only the big screen can deliver. And then we wanted to remind them what makes that experience so special. Cinemark launched its loyalty program without marquee images of the latest releases and Hollywood stars. Instead, we turned the camera on the audience, capturing the joy that the cinema experience delivers to the true fan. Rather than rewarding people for simply “seeing more films,” we drew on more evocative language, rewarding their cheers and jeers, chills and thrills, shakes and shocks. Striking black and white imagery of customers stands out amid the slew of famous faces that fills Cinemark lobbies. The emotional lines resonated with customers, reminding them that the shared, social experience of going to the movies sure beats sitting alone in front of a laptop.
Cinemark
案例简介：流媒体、下载和盗版都在冲击传统的电影院体验。我们想找到那个寻求只有大屏幕才能带来的大情感冲击的电影迷。然后我们想提醒他们是什么让这种经历如此特别。Cinemark 推出了它的忠诚计划，没有最新发行的电影和好莱坞明星的照片。相反，我们把相机对准观众，捕捉电影体验带给真正粉丝的快乐。我们没有奖励人们简单地 “看更多的电影”，而是借鉴了更多令人回味的语言，奖励他们的欢呼和嘲笑、寒冷和刺激、颤抖和震惊。在充满 Cinemark 大堂的众多著名面孔中，顾客的醒目黑白图像脱颖而出。这些情感线引起了顾客的共鸣，提醒他们去看电影的共享社交体验肯定比独自坐在笔记本电脑前要好。
Cinemark
案例简介：Streaming, downloads and bootlegs are all hitting the traditional movie theater experience. We wanted to find that movie fan who seeks the big emotional hit that only the big screen can deliver. And then we wanted to remind them what makes that experience so special. Cinemark launched its loyalty program without marquee images of the latest releases and Hollywood stars. Instead, we turned the camera on the audience, capturing the joy that the cinema experience delivers to the true fan. Rather than rewarding people for simply “seeing more films,” we drew on more evocative language, rewarding their cheers and jeers, chills and thrills, shakes and shocks. Striking black and white imagery of customers stands out amid the slew of famous faces that fills Cinemark lobbies. The emotional lines resonated with customers, reminding them that the shared, social experience of going to the movies sure beats sitting alone in front of a laptop.
Cinemark
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Cinemark
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基本信息
- 广告战役： #Cinemark#
- 广告品牌： Cinemark
- 发布日期： 2017-07-01
- 行业领域： 电影院线 , 商务服务 , 影音娱乐
- 媒体类别： 短视频 , TVC
- 广告语言： 英语
- 媒介平台： 网络
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