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Foot Locker 音频旅游
案例简介：EntrySummary Foot Locker 为超过 10 款最受欢迎的鞋子创造了音频旅游体验，包括耐克、阿迪达斯、彪马和 Timberland 等品牌。为了开始这次旅行，运动鞋购物者只需将鞋子旁边的代码输入他们的移动设备，就能了解更多关于运动鞋的信息。为了让这次旅行变得栩栩如生，Foot Locker 采访了运动鞋文化中最有影响力的人物，从设计师到记者到运动员，谈论文化意义，或者灵感或技术, 每一只鞋，都让在 Foot Locker 买的每一只鞋更有意义。 简要解释 这个音频是 300 Foot Locker 商店店内语音导览体验的一部分，购物者可以在那里听到他们最喜欢的运动鞋背后的故事，正如著名运动员、设计师和记者所说, 从他们的移动设备。在这个音频片段中，用户输入一个代码，在脚柜的耐克空军 1 运动鞋旁边，解锁一个音频片段，运动鞋图标 Bobbito Garcia 谈论历史, 鞋的设计和文化意义。 ScriptInEnglish 未提交脚本
Foot Locker 音频旅游
案例简介：EntrySummary Foot Locker created an audio tour experience for over 10 of its most popular shoes, including brands like Nike, Adidas, Puma and Timberland. To launch the tour, sneaker shoppers simply input codes found next to shoes into their mobile device to hear more about the sneaker. To bring the tour to life, Foot Locker interviewed the most influential figures in sneaker culture, from designers, to journalists to athletes, to talk about the cultural significance, or inspiration or technology, in each shoe, making every shoe bought at Foot Locker more meaningful. BriefExplanation This audio was part of an in-store Audio Tour experience, in 300 Foot Locker stores, where shoppers can hear stories behind their favorite sneakers, as told by famous athletes, designers and journalists, right from their mobile device. In this audio segment, users input a code found next to the Nike Air Force 1 sneaker at Foot Locker to unlock an audio clip where sneaker icon, Bobbito Garcia talks about the history, design and cultural significance of the shoe. ScriptInEnglish no script submitted
Foot Locker Audio Tours
案例简介：EntrySummary Foot Locker 为超过 10 款最受欢迎的鞋子创造了音频旅游体验，包括耐克、阿迪达斯、彪马和 Timberland 等品牌。为了开始这次旅行，运动鞋购物者只需将鞋子旁边的代码输入他们的移动设备，就能了解更多关于运动鞋的信息。为了让这次旅行变得栩栩如生，Foot Locker 采访了运动鞋文化中最有影响力的人物，从设计师到记者到运动员，谈论文化意义，或者灵感或技术, 每一只鞋，都让在 Foot Locker 买的每一只鞋更有意义。 简要解释 这个音频是 300 Foot Locker 商店店内语音导览体验的一部分，购物者可以在那里听到他们最喜欢的运动鞋背后的故事，正如著名运动员、设计师和记者所说, 从他们的移动设备。在这个音频片段中，用户输入一个代码，在脚柜的耐克空军 1 运动鞋旁边，解锁一个音频片段，运动鞋图标 Bobbito Garcia 谈论历史, 鞋的设计和文化意义。 ScriptInEnglish 未提交脚本
Foot Locker Audio Tours
案例简介：EntrySummary Foot Locker created an audio tour experience for over 10 of its most popular shoes, including brands like Nike, Adidas, Puma and Timberland. To launch the tour, sneaker shoppers simply input codes found next to shoes into their mobile device to hear more about the sneaker. To bring the tour to life, Foot Locker interviewed the most influential figures in sneaker culture, from designers, to journalists to athletes, to talk about the cultural significance, or inspiration or technology, in each shoe, making every shoe bought at Foot Locker more meaningful. BriefExplanation This audio was part of an in-store Audio Tour experience, in 300 Foot Locker stores, where shoppers can hear stories behind their favorite sneakers, as told by famous athletes, designers and journalists, right from their mobile device. In this audio segment, users input a code found next to the Nike Air Force 1 sneaker at Foot Locker to unlock an audio clip where sneaker icon, Bobbito Garcia talks about the history, design and cultural significance of the shoe. ScriptInEnglish no script submitted
Foot Locker 音频旅游
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Foot Locker Audio Tours
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基本信息
- 广告战役： #Foot Locker-广播-5af2#
- 广告品牌： Foot Locker
- 发布日期： 2000
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 音频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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