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你好银行!
案例简介：阳狮布鲁塞尔的颜色在你好银行的界限之外! 2017年3月14日星期二 -- 你好，银行!法国巴黎富通的移动银行呼吁西班牙布鲁塞尔加强她在 18 至 35 岁目标人群中的形象。该银行成立于 3 年前，需要提高知名度和品牌知名度。 Publicis 从年轻人喜欢用自己的方式做事的想法开始，他们不想浪费时间，所以他们立即想要一切。你好银行!是唯一实现这一愿望的银行之一: “创造你自己的故事，你好，银行!为你准备好了。“这反映在你好银行的事实中!没有实体银行分行; 该团队每周工作 83 小时，通过年轻人每天使用的各种渠道，如 Facebook 、 Twitter 、电子邮件和电话; 所有的基本产品都是免费的;你可以建立一个众筹项目，而不是贷款; 等等。 新的竞选活动是关于创建你自己的故事，从空白页开始。敢于思考，敢于创造，展翅高飞。世界就在你脚下。在线视频中的白色油漆象征着空白页面，是故事的 “白线”。这段视频是在索非亚的不同地点录制的。法语和荷兰语的声音和歌词来自 Simon Den Haerynck (又名 Mon) (NL) 和 Starflam (FR) 的 Akro。英语的声音来自诗歌的抨击。音乐由比利时音乐广播公司 Raygun 创作。在线视频也在电影院播放，还有广播、银行和社交媒体活动。
你好银行!
案例简介：Publicis Brussels colors outside the lines for Hello bank! Tuesday, March 14, 2017 — Hello bank!, the mobile bank from BNP Paribas Fortis, called upon Publicis Brussels to strengthen her image within the target group of 18 to 35-year olds. The bank was founded 3 years ago and there was a need for more visibility and a boost in brand awareness. Publicis started from the idea that young people like to do things their own way, and that they don’t want to waste time, so they want everything immediately. Hello bank! is one of the only banks that fulfils this wish: “create your own story, Hello bank! is ready for you. “ This is reflected in the fact that Hello bank! does not have physical bank branches; that the team is available 83 hours a week, via all kinds of channels that young people use on a daily basis like Facebook, Twitter, email and telephone; that all the basic products are for free; that you can set up a crowdfunding project instead of loaning money; etc. The new campaign is all about creating your own story, starting on a blank page. Dare to think, dare to create and spread your wings. The world is at your feet. The white paint in the online video symbolises the blank page, and is the “white thread” of the story. The video was recorded on different locations in Sofia. The voices and lyrics in French and Dutch are from Simon Den Haerynck (aka Mon) (NL) and Akro from Starflam (FR). English voice is from the poetry slammer Zed. Music was composed by the Belgian music & radio company Raygun. The online video is also broadcasted in cinemas, and there is also a radio, bannering and social media campaign.
Hello bank!
案例简介：阳狮布鲁塞尔的颜色在你好银行的界限之外! 2017年3月14日星期二 -- 你好，银行!法国巴黎富通的移动银行呼吁西班牙布鲁塞尔加强她在 18 至 35 岁目标人群中的形象。该银行成立于 3 年前，需要提高知名度和品牌知名度。 Publicis 从年轻人喜欢用自己的方式做事的想法开始，他们不想浪费时间，所以他们立即想要一切。你好银行!是唯一实现这一愿望的银行之一: “创造你自己的故事，你好，银行!为你准备好了。“这反映在你好银行的事实中!没有实体银行分行; 该团队每周工作 83 小时，通过年轻人每天使用的各种渠道，如 Facebook 、 Twitter 、电子邮件和电话; 所有的基本产品都是免费的;你可以建立一个众筹项目，而不是贷款; 等等。 新的竞选活动是关于创建你自己的故事，从空白页开始。敢于思考，敢于创造，展翅高飞。世界就在你脚下。在线视频中的白色油漆象征着空白页面，是故事的 “白线”。这段视频是在索非亚的不同地点录制的。法语和荷兰语的声音和歌词来自 Simon Den Haerynck (又名 Mon) (NL) 和 Starflam (FR) 的 Akro。英语的声音来自诗歌的抨击。音乐由比利时音乐广播公司 Raygun 创作。在线视频也在电影院播放，还有广播、银行和社交媒体活动。
Hello bank!
案例简介：Publicis Brussels colors outside the lines for Hello bank! Tuesday, March 14, 2017 — Hello bank!, the mobile bank from BNP Paribas Fortis, called upon Publicis Brussels to strengthen her image within the target group of 18 to 35-year olds. The bank was founded 3 years ago and there was a need for more visibility and a boost in brand awareness. Publicis started from the idea that young people like to do things their own way, and that they don’t want to waste time, so they want everything immediately. Hello bank! is one of the only banks that fulfils this wish: “create your own story, Hello bank! is ready for you. “ This is reflected in the fact that Hello bank! does not have physical bank branches; that the team is available 83 hours a week, via all kinds of channels that young people use on a daily basis like Facebook, Twitter, email and telephone; that all the basic products are for free; that you can set up a crowdfunding project instead of loaning money; etc. The new campaign is all about creating your own story, starting on a blank page. Dare to think, dare to create and spread your wings. The world is at your feet. The white paint in the online video symbolises the blank page, and is the “white thread” of the story. The video was recorded on different locations in Sofia. The voices and lyrics in French and Dutch are from Simon Den Haerynck (aka Mon) (NL) and Akro from Starflam (FR). English voice is from the poetry slammer Zed. Music was composed by the Belgian music & radio company Raygun. The online video is also broadcasted in cinemas, and there is also a radio, bannering and social media campaign.
你好银行!
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Hello bank!
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