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撕裂 (tr ä ne)
案例简介：2022年3月8日国际妇女节前后，维也纳妇女收容所开展了一项新的运动，旨在鼓励受暴力影响的妇女获得帮助，同时也提请人们注意 “对妇女的暴力行为” 是一个全球性问题，是对人权的侵犯。在最坏的情况下，暴力以杀害妇女告终，2021年奥地利有31名妇女被其 (前) 伴侣谋杀。无论任何年龄或社会阶层，这些罪行都有一个共同点: 妇女在我们的社会中难以形容的痛苦，没有人应该知道。该倡议正是针对这一点-没有对暴力的恐吓描述，没有复杂的信息或构造的场景。奥地利WPP为维也纳妇女庇护所 (Verein Wiener frauenh ä user) 创建的综合广告，类别为: 公共利益，非政府组织。
撕裂 (tr ä ne)
案例简介：A new campaign by Vienna's women's shelters around International Women's Day on March 8, 2022 is intended to encourage women affected by violence to get help, but also to draw attention to the fact that "violence against women" is a global problem and a violation of human rights. In the worst case, the violence ends in femicide, in 2021 there were 31 women in Austria who were murdered by their (ex) partners. Regardless of any age or social class, these crimes have a common denominator: the indescribable suffering of women in our society, the nobody should have to know. The initiative addresses exactly this - without intimidating depictions of violence, without complex messages or constructed scenarios. Integrated advertisement created by WPP, Austria for Womens Shelter Vienna (Verein Wiener Frauenhäuser), within the category: Public Interest, NGO.
Tear (Träne)
案例简介：2022年3月8日国际妇女节前后，维也纳妇女收容所开展了一项新的运动，旨在鼓励受暴力影响的妇女获得帮助，同时也提请人们注意 “对妇女的暴力行为” 是一个全球性问题，是对人权的侵犯。在最坏的情况下，暴力以杀害妇女告终，2021年奥地利有31名妇女被其 (前) 伴侣谋杀。无论任何年龄或社会阶层，这些罪行都有一个共同点: 妇女在我们的社会中难以形容的痛苦，没有人应该知道。该倡议正是针对这一点-没有对暴力的恐吓描述，没有复杂的信息或构造的场景。奥地利WPP为维也纳妇女庇护所 (Verein Wiener frauenh ä user) 创建的综合广告，类别为: 公共利益，非政府组织。
Tear (Träne)
案例简介：A new campaign by Vienna's women's shelters around International Women's Day on March 8, 2022 is intended to encourage women affected by violence to get help, but also to draw attention to the fact that "violence against women" is a global problem and a violation of human rights. In the worst case, the violence ends in femicide, in 2021 there were 31 women in Austria who were murdered by their (ex) partners. Regardless of any age or social class, these crimes have a common denominator: the indescribable suffering of women in our society, the nobody should have to know. The initiative addresses exactly this - without intimidating depictions of violence, without complex messages or constructed scenarios. Integrated advertisement created by WPP, Austria for Womens Shelter Vienna (Verein Wiener Frauenhäuser), within the category: Public Interest, NGO.
撕裂 (tr ä ne)
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Tear (Träne)
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基本信息
- 广告品牌： Womens Shelter Vienna (Verein Wiener Frauenhäuser)
- 发布日期： 2022-03
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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