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肯德基: 午餐时间到了...作者: BBH伦敦
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肯德基: 午餐时间到了...作者: BBH伦敦
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KFC: Lunchtime is coming... by BBH London
案例简介：
KFC: Lunchtime is coming... by BBH London
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肯德基: 午餐时间到了...作者: BBH伦敦
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KFC: Lunchtime is coming... by BBH London
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KFC has enlisted Game of Thrones actor Kristian Nairn to recreate his character Hodor’s iconic ‘Hold the door’ scene, setting the emotional sequence of panic and bravery against the setting of a fast food counter.Nairn plays a KFC worker who is inundated by a sudden rush of customers asking for ‘chicken with fries’.As panic sets in and he begins to lose the plot, he continuously repeats the order, which eventually becomes ‘chicken with rice’ in the same way that [SPOILER] ‘hold the door’ became ‘Hodor’ in the fantasy series.When silence descends, a lone man comes forward to claim his meal of grain and poultry.The ad was created by BBH to promote KFC’s new Ricebox offering. Hardcore Game of Thrones fans have expressed the emotions the ad has evoked, with Andrew Billinghurst on YouTube claiming the recreation was ‘Too soon’ since Hodor’s demise was aired.
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