The new Audi S6 & S7 models are being announced with a growl and a squeal by agency Romance, which has created a global campaign that rejuvenates the iconic 'Dr Jekyll & Mr Hyde' classic story and highlights the performance that lies behind the design of the cars.The films, shot by director Alex Courtès (Grammy Award & UK MVA winner), open in a foggy atmosphere when we hear a powerful, deep voice reading the exulting moment in the original book when Dr Jekyll turns into Mr Hyde.As the scenes become more intense, the viewer sees the S-badges, revealing the appearance of Mr Hyde and unleashing the cars into the London night with a smoke of a tire.The ad launches globally on the Audi channels.CreditsClient: Audi AGBrand Management: Giovanni Perosino, Kristin Harder, Ekaterina BerberikhAgency: RomanceExecutive Creative Director: Alexandre HervéAD: William Verdel, Sébastien MertensCopywriters: Philippe Pinel & Frédérick LungBusiness Director: Sébastien de MillevilleAccount Manager: Sarah HolgadoTv Prod: Corinne Persch, Laurie DelahayesProduction Company: InsurrectionDirector: Alex CourtèsSound Production: THE