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工作面试
案例简介：皮洛咖啡是巴西最美味的咖啡。简报是创建一个新闻宣传活动，以促进皮兰奥的超强产品。主要目标是采取不同于所有普通咖啡的 “保持清醒” 广告的方法。所以我们做到了。人们每天都有这些干扰，只有咖啡能让我们的大脑专注于人们需要做的事情。因此，皮洛咖啡公司不仅仅是做另一场 “保持清醒” 的运动，而是对一种咖啡产品采取了不同的方法，并将其创造力用于拖延问题。我们每个人每天都在努力解决这个问题，对于一个强大的咖啡品牌来说，这是一个完美的情况，可以邀请人们通过饮用我们的产品来保持专注。特别是当我们的大脑决定在我们最需要的时候离开时。
工作面试
案例简介：Café Pilão is Brazil’s strongest coffee. The brief was to create an press campaign to promote Pilão’s extra-strong product. The main goal was to take a different approach from all common coffee’s “Stay awake” advertisement. So we did. With all of those distractions that people are exposed to everyday, only coffee can make our brains stay focused on what people need to do. So, instead of just doing another “stay awake” campaign, Café Pilão took a different approach to a coffee product and aimed its creativity on the procrastination problem. A problem that everyone of us struggles everyday and a perfect situation for a strong coffee brand to invite people to stay focused by drinking our product. Specially when our brains decide to drift away when we most need them.
Job Interview
案例简介：皮洛咖啡是巴西最美味的咖啡。简报是创建一个新闻宣传活动，以促进皮兰奥的超强产品。主要目标是采取不同于所有普通咖啡的 “保持清醒” 广告的方法。所以我们做到了。人们每天都有这些干扰，只有咖啡能让我们的大脑专注于人们需要做的事情。因此，皮洛咖啡公司不仅仅是做另一场 “保持清醒” 的运动，而是对一种咖啡产品采取了不同的方法，并将其创造力用于拖延问题。我们每个人每天都在努力解决这个问题，对于一个强大的咖啡品牌来说，这是一个完美的情况，可以邀请人们通过饮用我们的产品来保持专注。特别是当我们的大脑决定在我们最需要的时候离开时。
Job Interview
案例简介：Café Pilão is Brazil’s strongest coffee. The brief was to create an press campaign to promote Pilão’s extra-strong product. The main goal was to take a different approach from all common coffee’s “Stay awake” advertisement. So we did. With all of those distractions that people are exposed to everyday, only coffee can make our brains stay focused on what people need to do. So, instead of just doing another “stay awake” campaign, Café Pilão took a different approach to a coffee product and aimed its creativity on the procrastination problem. A problem that everyone of us struggles everyday and a perfect situation for a strong coffee brand to invite people to stay focused by drinking our product. Specially when our brains decide to drift away when we most need them.
工作面试
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Job Interview
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基本信息
- 广告品牌： Café Pilão
- 发布日期： 2017-05-08
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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