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乐购最好的鱼
案例简介：陪审团的文化/背景信息 Tesco Finest 1998年在英国推出，并很快成为该国厨房橱柜的中流tay柱。但是从那以后，美食爱好者的生活和口味发生了巨大变化，乐购最好的-像大多数20岁的年轻人一样-正在努力应对其在世界上的地位。 该品牌再次拥有货架空间的时候到了。 为了唤起现代美食家的胃口，Tesco Finest邀请我们重新构想其不起眼的罐装鱼包装，以确保每个小细节都以令人回味，美味的方式表达了品牌的专业知识。我们的任务是创建能够跳出罐头的插图，使产品的独特故事栩栩如生。 把插图告诉陪审团。 就像Tesco Finest有故事要讲一样，食品类别也是如此。 没有什么比罐头鱼更真实了。不起眼的厨房主食，它的传统和风味一样丰富。因此，为了制作插图，我们首先深入研究了沙丁鱼和鲭鱼的卑微历史。然后，我们对曾经在欧洲流行的传统插图风格进行了当代设计。 我们仔细研究了细节，以设计看起来 (几乎) 太好而无法打开的插图。搭配令人回味的颜色，以获得风味提示和传达工艺的详细触感，每种都戏剧化了鱼的出处。而且，他们在一起无缝地延续了一个早在罐头之前就开始的工艺故事。
乐购最好的鱼
案例简介：Cultural/Context information for the jury Tesco Finest launched in the UK in 1998 and soon became a mainstay of the nation’s kitchen cupboards. But the lives and tastes of food lovers have changed dramatically since then and Tesco Finest - like most 20 year olds - was grappling with its place in the world. The time had come for the brand to own its space on shelves once more. To whet the appetites of modern foodies, Tesco Finest approached us to reimagine its humble tinned fish packaging, ensuring that every little detail expressed the brand’s expertise in an evocative, flavourful way. Our task was to create illustrations that would leap off the tins, bringing the products’ unique stories to life. Tell the jury about the illustration. Just as Tesco Finest has stories to tell, so too do food categories. Nowhere is this more true than in the case of tinned fish. A humble kitchen staple, it’s as rich in heritage as it is in flavour. So, to craft our illustrations, we first delved deep into the humble history of sardines and mackerel. Then, we crafted a contemporary take on traditional illustration styles once popular across Europe. We pored over the details to design illustrations which look (almost) too good to open. Paired with evocative colours to champion flavour cues and detailed touches to convey craftsmanship, each one dramatises the provenance of the fish. And, together, they seamlessly continue a story of craft that begins long before canning.
Tesco Finest Fish
案例简介：陪审团的文化/背景信息 Tesco Finest 1998年在英国推出，并很快成为该国厨房橱柜的中流tay柱。但是从那以后，美食爱好者的生活和口味发生了巨大变化，乐购最好的-像大多数20岁的年轻人一样-正在努力应对其在世界上的地位。 该品牌再次拥有货架空间的时候到了。 为了唤起现代美食家的胃口，Tesco Finest邀请我们重新构想其不起眼的罐装鱼包装，以确保每个小细节都以令人回味，美味的方式表达了品牌的专业知识。我们的任务是创建能够跳出罐头的插图，使产品的独特故事栩栩如生。 把插图告诉陪审团。 就像Tesco Finest有故事要讲一样，食品类别也是如此。 没有什么比罐头鱼更真实了。不起眼的厨房主食，它的传统和风味一样丰富。因此，为了制作插图，我们首先深入研究了沙丁鱼和鲭鱼的卑微历史。然后，我们对曾经在欧洲流行的传统插图风格进行了当代设计。 我们仔细研究了细节，以设计看起来 (几乎) 太好而无法打开的插图。搭配令人回味的颜色，以获得风味提示和传达工艺的详细触感，每种都戏剧化了鱼的出处。而且，他们在一起无缝地延续了一个早在罐头之前就开始的工艺故事。
Tesco Finest Fish
案例简介：Cultural/Context information for the jury Tesco Finest launched in the UK in 1998 and soon became a mainstay of the nation’s kitchen cupboards. But the lives and tastes of food lovers have changed dramatically since then and Tesco Finest - like most 20 year olds - was grappling with its place in the world. The time had come for the brand to own its space on shelves once more. To whet the appetites of modern foodies, Tesco Finest approached us to reimagine its humble tinned fish packaging, ensuring that every little detail expressed the brand’s expertise in an evocative, flavourful way. Our task was to create illustrations that would leap off the tins, bringing the products’ unique stories to life. Tell the jury about the illustration. Just as Tesco Finest has stories to tell, so too do food categories. Nowhere is this more true than in the case of tinned fish. A humble kitchen staple, it’s as rich in heritage as it is in flavour. So, to craft our illustrations, we first delved deep into the humble history of sardines and mackerel. Then, we crafted a contemporary take on traditional illustration styles once popular across Europe. We pored over the details to design illustrations which look (almost) too good to open. Paired with evocative colours to champion flavour cues and detailed touches to convey craftsmanship, each one dramatises the provenance of the fish. And, together, they seamlessly continue a story of craft that begins long before canning.
乐购最好的鱼
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Tesco Finest Fish
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