Edible Chopsticks|短视频|广告营销案例【ADGuider广告指南】

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可食用筷子

案例简介：中国每年生产 800亿双一次性筷子，只用一次，平均寿命 25 分钟，然后丢弃。; 这相当于 380万棵树，这个国家已经遭受了严重的森林砍伐，只有 3.34% 的中国森林保持完整,根据绿色和平组织的说法。; 安全是另一个令人担忧的问题，因为许多筷子被过氧化氢、石蜡和二氧化硫等化学物质美白，这些化学物质会导致呼吸障碍、胆结石、癌症.; Eleme, 中国领先的食品配送平台 (占据 55% 以上的市场份额)，每天处理大约 1500万份订单。这是很多筷子直接扔进垃圾桶，或者放在角落里，没有使用和被遗忘。; 作为他们 Relab 计划 (“减少、重复使用、回收” 行动) 的一部分，Eleme 推出了可食用的筷子，你实际上可以吃。它比普通筷子一样坚固和精确，但它是完全可持续的。; 简要说明; 可食用筷子是由小麦粉和糖粉、奶粉、黄油和水混合而成的，不含防腐剂。可食用的筷子有三种不同的口味: 原始小麦、抹茶和紫薯。我们的产品也有 10 个月以上的保质期，如果你不想吃，你可以直接扔掉，一周内分解。; 我们的包装是由 100% 再生纸制成的，完全可持续。我们希望我们的设计像糖果棒一样吸引人，明亮，色彩鲜艳，令人垂涎。; eleme 已经与全国 43 家主要连锁餐厅合作，推广我们的可食用筷子。一周内，250 对已经展开。这只是一个开始，因为 Eleme 将在未来几周内逐步宣布新的餐馆合作伙伴关系。

可食用筷子

案例简介：Every year, 80 billion pairs of disposable chopsticks are produced in China, which are only used once, for an average lifetime span of 25 minutes and then discarded.;It’s the equivalent of 3.8 million trees, the country already suffers from serious deforestation, only 3.34% of China’s forests remain intact, according to Greenpeace.;Safety is another worry, as many chopsticks are whitened with chemicals like hydrogen peroxide, paraffin, and sulfur dioxide, which can lead to respiratory disorder, gallstones, cancer...;Eleme, China’s leading food delivery platform (holding more than 55% of market share), processes alone around 15 million orders a day. That’s a lot of chopsticks that are going straight into the trash, or left sitting in a corner, unused and forgotten.;As part of their Relab program (‘Reduce, Reuse, Recycle’ actions), Eleme introduced Edible Chopsticks,that you can actually eat. It’s as solid and precise than normal chopsticks, but it’s completely sustainable.;Brief Explanation;Edible Chopsticks is made of wheat flour blended with icing sugar, milk powder, butter and water without preservatives. Edible chopsticks are made in three different flavors: Original Wheat, Matcha, and Purple Sweet Potato. Our product also has a long shelf life of more than 10 months, and if you don’t want to eat it, you can just throw it away, it decomposes within a week.;Our packaging is made from 100%-recycled paper, it’s completely sustainable. We wanted our design to be as appealing as a candy bar, bright, colorful, and mouth-watering.;Eleme already partnered with 43 major restaurants chains* in the country, spreading our Edible chopsticks. Within a week, 250 000 pairs have been spread out. And it’s only the beginning, since Eleme will progressively announce new restaurants’ partnerships in the coming weeks.