Over the weekend, Kimberly-Clark's U by Kotex brand partnered with digital agency Organic to create 'The Period Shop.' Located in NYC, the pop-up shop was open from Friday May 13 until Sunday May 15 and featured Period Shop-themed accessories, home goods, beauty products, U by Kotex products, DJs, beauty experiences, & more. The shop marked the launch of the 'U by Kotex Period Projects,' a "multi-year program where U by Kotex will collaborate with real women to make things better when it comes to periods and the feminine care category." According to the brand, all proceeds received from The Period Shop will be donated to Susan's Place, an organization that provides homeless women with housing support and a safe environment.CreditsCreative Directors: Stephen Timblin & Crystal BoersmaAssociate Creative Director: Karen KoziatekArt Director: Freddy OrlandoCopywriter: Deleano AcevedoSocial Media Manager: Megan DeKokProducer: Tricia HooverDirector, Client Services: Andrea SteeleSVP, Managing Director: Jim NapolitanoDelivery Manager: Lina BrdaProduction Company: Ghost RobotAgency Partners: Marina Maher Communications, McGrath Matter Communications, Mindshare, Geometry, Rockfish