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弃儿互动预告片: “占有开始”
案例简介：执行 我们的客户 Cinemax 希望通过他们的新节目《弃儿》的首映式，从《行尸走肉》的创作者罗伯特 · 柯克曼那里进一步建立其高质量流派节目的声誉。我们要求粉丝戴上耳机并启用他们的网络摄像头。粉丝们闭上眼睛的那一刻，我们尖端的眼球跟踪技术触发了双耳录制的虚拟音频故事通过耳机播放。弃儿的恶魔在他们耳边低语。他们听到骨头开裂和肉撕裂的内脏声音。甚至爱人拼命驱除恶魔。我们通过现场双耳录音创造了这种超现实的声音景观，这样每个粉丝都觉得自己被这种邪恶的存在困住了。当粉丝们睁开眼睛逃跑时，我们的技术会抓住它，他们会看到可怕的景象，这些景象反映了他们拥有的时刻 -- 这是从节目片段中创建的十个强烈的视频蒙太奇之一。到最后，毫无疑问，被弃儿的新型邪恶深入范的脑海。为了确保扩展体验，我们针对移动设备对其进行了调整和优化, 一个直观而简单的长按允许粉丝在虚拟音频故事和黑暗愿景之间无缝切换。最后，我们设计了可嵌入合作伙伴网站的体验。附加的执行细节虚拟音频叙事被记录在一个集合上，具有真实的距离和维度，而不是合成。100% 显示带有定制处理和运动图形的镜头 -- 不需要拍摄。总制作时间表: 六周。 活动描述 想象一个如此可怕的故事，它让你害怕睁开眼睛，害怕闭上眼睛。这是 “占有开始” 的前提，这是一个由用户眼睛控制的互动预告片。当人们闭上眼睛时，他们会沉浸在一个可怕恶魔的虚拟音频故事中。如果他们睁开眼睛躲避他的抓住，他们会看到可怕的藏身图像，他们的思想被他的黑暗力量改变了。无处可藏。
弃儿互动预告片: “占有开始”
案例简介：Execution Our client, Cinemax, wanted to further establish its reputation for quality genre programming with the premiere of their new show, Outcast, from Walking Dead creator Robert Kirkman.We asked fans to don headphones and enable their webcam. The moment fans closed their eyes, our cutting edge eye-tracking technology triggered the binaurally-recorded virtual audio story to play through their headphones. Outcast’s demon whispered in their ears. They heard the visceral sounds of bones cracking, and flesh tearing. Even loved ones trying desperately to exorcise the demon. We created this hyper-realistic soundscape through live, binaural recording, so that every fan feels like they’re trapped with this evil presence. And as fans opened their eyes to get away, our tech would catch it, and they’d see horrifying visions that mirrored moments from their possession--one of ten intense video montages created from show footage. By the end, there was no doubt Outcast’s new breed of evil burrowed deep into fan’s minds.To ensure the experience scaled, we adapted and optimized it for mobile, where an intuitive and simple long-press allowed fans-on-the-go to shift seamlessly between the virtual audio story and the dark visions. Finally, we designed the experience to be embeddable on partner sites. Additional Executional DetailsThe virtual audio narrative was recorded on a set, with real distance and dimension, not composited. 100% show footage with custom treatments and motion graphics — no shoot required.Total Production Timeline: Six Weeks. CampaignDescription Imagine a story so frightening, it makes you afraid to open your eyes and afraid to close them. This was the premise “Possession Begins,” an interactive trailer controlled by the user’s eyes. When people close their eyes, they’re immersed in the virtual audio story of their possession by a terrifying demon. If they open their eyes to escape his grasp, they see horrifying possession imagery, their mind altered by his dark power. There is nowhere to hide.
Outcast Interactive Trailer: "Possession Begins"
案例简介：执行 我们的客户 Cinemax 希望通过他们的新节目《弃儿》的首映式，从《行尸走肉》的创作者罗伯特 · 柯克曼那里进一步建立其高质量流派节目的声誉。我们要求粉丝戴上耳机并启用他们的网络摄像头。粉丝们闭上眼睛的那一刻，我们尖端的眼球跟踪技术触发了双耳录制的虚拟音频故事通过耳机播放。弃儿的恶魔在他们耳边低语。他们听到骨头开裂和肉撕裂的内脏声音。甚至爱人拼命驱除恶魔。我们通过现场双耳录音创造了这种超现实的声音景观，这样每个粉丝都觉得自己被这种邪恶的存在困住了。当粉丝们睁开眼睛逃跑时，我们的技术会抓住它，他们会看到可怕的景象，这些景象反映了他们拥有的时刻 -- 这是从节目片段中创建的十个强烈的视频蒙太奇之一。到最后，毫无疑问，被弃儿的新型邪恶深入范的脑海。为了确保扩展体验，我们针对移动设备对其进行了调整和优化, 一个直观而简单的长按允许粉丝在虚拟音频故事和黑暗愿景之间无缝切换。最后，我们设计了可嵌入合作伙伴网站的体验。附加的执行细节虚拟音频叙事被记录在一个集合上，具有真实的距离和维度，而不是合成。100% 显示带有定制处理和运动图形的镜头 -- 不需要拍摄。总制作时间表: 六周。 活动描述 想象一个如此可怕的故事，它让你害怕睁开眼睛，害怕闭上眼睛。这是 “占有开始” 的前提，这是一个由用户眼睛控制的互动预告片。当人们闭上眼睛时，他们会沉浸在一个可怕恶魔的虚拟音频故事中。如果他们睁开眼睛躲避他的抓住，他们会看到可怕的藏身图像，他们的思想被他的黑暗力量改变了。无处可藏。
Outcast Interactive Trailer: "Possession Begins"
案例简介：Execution Our client, Cinemax, wanted to further establish its reputation for quality genre programming with the premiere of their new show, Outcast, from Walking Dead creator Robert Kirkman.We asked fans to don headphones and enable their webcam. The moment fans closed their eyes, our cutting edge eye-tracking technology triggered the binaurally-recorded virtual audio story to play through their headphones. Outcast’s demon whispered in their ears. They heard the visceral sounds of bones cracking, and flesh tearing. Even loved ones trying desperately to exorcise the demon. We created this hyper-realistic soundscape through live, binaural recording, so that every fan feels like they’re trapped with this evil presence. And as fans opened their eyes to get away, our tech would catch it, and they’d see horrifying visions that mirrored moments from their possession--one of ten intense video montages created from show footage. By the end, there was no doubt Outcast’s new breed of evil burrowed deep into fan’s minds.To ensure the experience scaled, we adapted and optimized it for mobile, where an intuitive and simple long-press allowed fans-on-the-go to shift seamlessly between the virtual audio story and the dark visions. Finally, we designed the experience to be embeddable on partner sites. Additional Executional DetailsThe virtual audio narrative was recorded on a set, with real distance and dimension, not composited. 100% show footage with custom treatments and motion graphics — no shoot required.Total Production Timeline: Six Weeks. CampaignDescription Imagine a story so frightening, it makes you afraid to open your eyes and afraid to close them. This was the premise “Possession Begins,” an interactive trailer controlled by the user’s eyes. When people close their eyes, they’re immersed in the virtual audio story of their possession by a terrifying demon. If they open their eyes to escape his grasp, they see horrifying possession imagery, their mind altered by his dark power. There is nowhere to hide.
弃儿互动预告片: “占有开始”
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Outcast Interactive Trailer: "Possession Begins"
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