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十亿点赠品
案例简介：在一系列有争议的大品牌错误最近成为世界各地的头条新闻之后，维珍澳洲航空的常旅客计划 Velocity, 通过 “意外” 赠送十亿积分并兑现它，证明了品牌欠顾客的责任。
十亿点赠品
案例简介：After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it.
The Billion Point Giveaway
案例简介：在一系列有争议的大品牌错误最近成为世界各地的头条新闻之后，维珍澳洲航空的常旅客计划 Velocity, 通过 “意外” 赠送十亿积分并兑现它，证明了品牌欠顾客的责任。
The Billion Point Giveaway
案例简介：After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it.
十亿点赠品
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The Billion Point Giveaway
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