American Family Insurance has launched the newest phase of its ‘Insure Carefully, Dream Fearlessly’ campaign, and it features an anthemic spot as well as two long-form films that drive home the point that American Family provides the freedom so people can pursue their dreams, or even someone else's.In one film, ‘Road Trip,’ a man is seen driving in a mountainous area, getting lost, sleeping in his car and eventually having to hike up a steep rock face to uncover a sprawling vista. After we see him video chatting with his sister, we realize that he is fulfilling his sister's dreams – she is battling cancer in the hospital – by embarking on a road trip to visit places on her bucket list.A second spot, ‘Farm Son,’ looks at the universal tension that comes with a child venturing far from home to pursue his dream, and a parent's hesitation to let them go. A farmer does chores with his son, but then asks why he needs to go abroad to help others farm when he could be helping at home. When we think the older man isn’t going to give his son a sendoff, the son looks down as he flies over the farm, with the word ‘proud’ mown into the field. The anthem spot, ‘This Dream,’ brings to life American Family’s belief that they don’t protect things, they protect dreams, and what it takes to make dreams a reality is exactly what it takes to protect them – hard work, dedication and the right support. It cuts between a diverse set of people doing everything from learning on computers to changing their infant child to playing drums to welding. The voice over states: “This all began as someone’s dream – this book, these bubbles, this meal, this land, this color, this cure…” It says everyone has the opportunity and deserves to live their dreams.CreditsAgency: BBDO New YorkClient: American Family InsuranceWorldwide Chief Creative Officer: David LubarsChief Creative Officer, New York: Greg HahnExecutive Creative Director: Susan GolkinCreative Director: Mike FolinoCreative Director: Luis RomeroHead of Integrated Production: Dave RolfeExecutive Producer: Becky BurkhardInteractive Producer: Danielle AmicoHead of Music Production: Rani VazMusic Producer: John MelilloHead of Art Production: Erin BreenAssociate Art Producer: Lizzy LehnDirector Data Solutions : Tina AllanSenior Account Director: Gati Desai CurtisAccount Manager: Erin SheehanAssistant Account Executive: Jenni MoseleyBusiness Manager: Heather WeissmanPlanning Director: Steve PanawekProduction Company: SmugglerDirector: Jami RafnExecutive Producers: Drew Santarsiero, Patrick Milling-Smith, Brian CarmodyChief Operating Officer: Andrew ColonProducer: Ray LeakeyDirector of Photography: Jody Lee LipesEditorial Company: Rock Paper ScissorsExecutive Producer: Eve KornblumProducer: Lisa BarnableEditor: Adam PertofskyAsst. Editor: Marjorie Sacks. Anne-Laure DhooghePost Fx: MpcExecutive Producer: Jess KurnitProducer: Aiste AkelaityteAgency: BBDO New YorkClient: American Family InsuranceTitle: “This Dream”Worldwide Chief Creative Officer: David LubarsChief Creative Officer New York: Greg HahnExecutive Creative Director: Susan GolkinCreative Director: Mike FolinoCreative Director: Luis RomeroHead of Integrated Production: Dave RolfeExecutive Producer: Becky BurkhardInteractive Producer: Danielle AmicoArt Buyer: Katie JohnsonDirector Data Solutions: Tina AllanSenior Account Director: Gati Desai CurtisAccount Manager: Erin SheehanAssistant Account Executive: Jenni MoseleyBusiness Manager: Heather WeissmanAssociate Planning Director: Kim RyneskaProduction Company: SmugglerDirector: Todd FieldExecutive Producers: Drew Santarsiero, Sue AhnChief Operating Officer: Andrew ColónContent Producer: Francesca LentiniEditorial Company: Rock Paper ScissorsExecutive Producer: Eve KornblumProducer: Lisa BarnableEditor: Adam PertofskyPost Fx: MPCConform Artist: Matt TremaglioExecutive Producer: Jesse KurnitProducer: Aiste AkelaityteVisual Effects Company: MPCCreative Director: Alvin CruzExecutive Producer: Jesse KurnitProducer: Aiste Akelaityte