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Mobil1 比赛头盔
案例简介：挑战 利用专业赛车手托尼 · 斯图尔特通过社交媒体推动竞赛参与，并提高对 Mobil1 NASCAR 赞助的认识。解决方案 “头盔竞赛” 社交媒体推广邀请粉丝们在他们希望看到托尼 · 斯图尔特在纯密歇根 400 NASCAR 比赛中佩戴的头盔上投票。粉丝们从 5 个定制设计中选择，如齿轮头、 40 岁的年轻人、经典、烟雾和骑士。然后他们在 Facebook 和 Twitter 上与朋友分享。通过付费社交媒体和所有社交渠道的内容营销，促销活动得到了扩大。每周根据用户投票的结果淘汰一个头盔，直到促销活动的最后一周宣布获胜头盔。从选民中，一名幸运的获胜者被选中接受一次付费旅行，去纯粹的密歇根 400 观看托尼 · 斯图尔特的现场直播。数字体验在 Facebook 上存在，并在所有设备上兼容，包括桌面、移动和平板电脑。
Mobil1 比赛头盔
案例简介：Challenge Leverage professional racer Tony Stewart to drive contest participation via social media and generate awareness of the Mobil1 NASCAR sponsorship.Solution The “Race To The Helmet” social media promotion invites fans to cast their vote on the helmet they want to see Tony Stewart wear at the Pure Michigan 400 NASCAR Race. Fans choose from 5 custom designs such as The Gear Head, 40 Years Young, The Classic, Smoke and The Knight. They then share it with their friends on Facebook and Twitter. The promotion was amplified with paid social media and content marketing across all social channels. Each week one helmet was eliminated based on the results of user votes, until the last week of the promotion when the winning helmet was announced. From the pool of voters, one lucky winner was chosen to receive an all expenses paid trip to see Tony Stewart live at the Pure Michigan 400. The digital experience lived on Facebook, and was compatible on all devices including desktop, mobile and tablet.
Mobil1 Race To The Helmet
案例简介：挑战 利用专业赛车手托尼 · 斯图尔特通过社交媒体推动竞赛参与，并提高对 Mobil1 NASCAR 赞助的认识。解决方案 “头盔竞赛” 社交媒体推广邀请粉丝们在他们希望看到托尼 · 斯图尔特在纯密歇根 400 NASCAR 比赛中佩戴的头盔上投票。粉丝们从 5 个定制设计中选择，如齿轮头、 40 岁的年轻人、经典、烟雾和骑士。然后他们在 Facebook 和 Twitter 上与朋友分享。通过付费社交媒体和所有社交渠道的内容营销，促销活动得到了扩大。每周根据用户投票的结果淘汰一个头盔，直到促销活动的最后一周宣布获胜头盔。从选民中，一名幸运的获胜者被选中接受一次付费旅行，去纯粹的密歇根 400 观看托尼 · 斯图尔特的现场直播。数字体验在 Facebook 上存在，并在所有设备上兼容，包括桌面、移动和平板电脑。
Mobil1 Race To The Helmet
案例简介：Challenge Leverage professional racer Tony Stewart to drive contest participation via social media and generate awareness of the Mobil1 NASCAR sponsorship.Solution The “Race To The Helmet” social media promotion invites fans to cast their vote on the helmet they want to see Tony Stewart wear at the Pure Michigan 400 NASCAR Race. Fans choose from 5 custom designs such as The Gear Head, 40 Years Young, The Classic, Smoke and The Knight. They then share it with their friends on Facebook and Twitter. The promotion was amplified with paid social media and content marketing across all social channels. Each week one helmet was eliminated based on the results of user votes, until the last week of the promotion when the winning helmet was announced. From the pool of voters, one lucky winner was chosen to receive an all expenses paid trip to see Tony Stewart live at the Pure Michigan 400. The digital experience lived on Facebook, and was compatible on all devices including desktop, mobile and tablet.
Mobil1 比赛头盔
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Mobil1 Race To The Helmet
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基本信息
- 广告战役： #Race to the Helmet#
- 广告品牌： Mobil1
- 发布日期： 2016-10-01
- 行业领域： 汽配/车品 , 汽车/工具
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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