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安装包
案例简介：背景 Corona是致力于海滩和海洋的品牌，并认识到我们在减少全球塑料废物方面的责任。我们希望找到解决这一巨大环境问题的方法，以某种方式减轻品牌中塑料的经济影响，同时帮助啤酒消费者简化购买过程。 描述创意 (投票40%) 通过这样做，我们将从包装中清除塑料，纸板，胶水和任何其他可能破坏环境的废物。 我们挑战了现代酿造行业的铝罐的生产和制造，以便能够制造出这些罐。现在，Corona Extra的销售不会因包装而受到损害，因为消费者将能够自己决定并组合在一起。我们只是通过减少污染来帮助我们的星球，我们还在产生新的行为来促进环境援助，并在思路上产生变化，以寻找新的方式在行业内提供帮助。一个想法，不仅仅是为了电晕，是为了每个人，帮助地球。 描述执行 (投票40%) 当我们创建这个罐时，我们想到了一种使用罐的顶部和底部通过拧紧系统移除包装的方法。它们是用铝制成的，因此不会影响啤酒的味道。 我们联系了一家可以帮助我们进行更改的制罐制造商。我们提供了这个想法的计划和草图，这样他们就可以把它付诸实践。我们携手合作，直到完美契合。这些罐头位于Corona的不同销售点，例如酒吧和便利店。
安装包
案例简介：Background Corona is a brand committed to the beaches and oceans, and recognizes the responsibility we have on decreasing plastic waste around the globe. We wanted to find a solution to this huge environmental issue, one that could somehow alleviate the economic impact of the plastic in the brand, while helping the beer consumer to simplify the purchase process. Describe the creative idea (40% of vote) By doing this we will be removing plastic, cardboard, glue and any other waste that could damage the environment from our packaging. We challenged the production and manufacture of aluminum cans from the brewing industry in the modern era to be able to create these cans. Now, the sale of Corona Extra will not be compromised by a package, because the consumer will be able to decide and put together his own. We are only helping our planet by reducing pollution, we are also generating new behaviors to boost environmental aid and generating changes in the line of thought to look for new ways to help within the industry. An idea that is not only for Corona, is for everyone, to help the planet. Describe the execution (40% of vote) When we created this can, we thought of a way to remove packaging through a screwing system using the cans’ tops and bottoms. They were created in aluminum so that it would not affect the taste of the beer. We contacted a can manufacturer who could help us make the change. We provided the plans and sketches of the idea so they could bring it to life. We worked hand in hand until we came with the perfect fit. The cans were in different points of sale of Corona, such a bars and convenience stores.
Fit Pack
案例简介：背景 Corona是致力于海滩和海洋的品牌，并认识到我们在减少全球塑料废物方面的责任。我们希望找到解决这一巨大环境问题的方法，以某种方式减轻品牌中塑料的经济影响，同时帮助啤酒消费者简化购买过程。 描述创意 (投票40%) 通过这样做，我们将从包装中清除塑料，纸板，胶水和任何其他可能破坏环境的废物。 我们挑战了现代酿造行业的铝罐的生产和制造，以便能够制造出这些罐。现在，Corona Extra的销售不会因包装而受到损害，因为消费者将能够自己决定并组合在一起。我们只是通过减少污染来帮助我们的星球，我们还在产生新的行为来促进环境援助，并在思路上产生变化，以寻找新的方式在行业内提供帮助。一个想法，不仅仅是为了电晕，是为了每个人，帮助地球。 描述执行 (投票40%) 当我们创建这个罐时，我们想到了一种使用罐的顶部和底部通过拧紧系统移除包装的方法。它们是用铝制成的，因此不会影响啤酒的味道。 我们联系了一家可以帮助我们进行更改的制罐制造商。我们提供了这个想法的计划和草图，这样他们就可以把它付诸实践。我们携手合作，直到完美契合。这些罐头位于Corona的不同销售点，例如酒吧和便利店。
Fit Pack
案例简介：Background Corona is a brand committed to the beaches and oceans, and recognizes the responsibility we have on decreasing plastic waste around the globe. We wanted to find a solution to this huge environmental issue, one that could somehow alleviate the economic impact of the plastic in the brand, while helping the beer consumer to simplify the purchase process. Describe the creative idea (40% of vote) By doing this we will be removing plastic, cardboard, glue and any other waste that could damage the environment from our packaging. We challenged the production and manufacture of aluminum cans from the brewing industry in the modern era to be able to create these cans. Now, the sale of Corona Extra will not be compromised by a package, because the consumer will be able to decide and put together his own. We are only helping our planet by reducing pollution, we are also generating new behaviors to boost environmental aid and generating changes in the line of thought to look for new ways to help within the industry. An idea that is not only for Corona, is for everyone, to help the planet. Describe the execution (40% of vote) When we created this can, we thought of a way to remove packaging through a screwing system using the cans’ tops and bottoms. They were created in aluminum so that it would not affect the taste of the beer. We contacted a can manufacturer who could help us make the change. We provided the plans and sketches of the idea so they could bring it to life. We worked hand in hand until we came with the perfect fit. The cans were in different points of sale of Corona, such a bars and convenience stores.
安装包
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Fit Pack
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基本信息
- 广告战役： #科罗娜-设计与品牌-4a02#
- 广告品牌： 科罗娜
- 发布日期： 2000
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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