Sweetshop’s Andrew Lang is behind a vibrant film for Carlsberg from Grey Hong Kong that celebrates the energy and diversity of Chinese New Year.Shot in Shanghai, the film brings to life a variety of different textures and energies that Chinese New Year encompasses.Entitled ‘Going Up’, the film centres around a couple who, when all the buttons in an elevator are accidentally pressed, are thrust into a series of wild, unpredictable worlds. What they see when the doors open is expressionistic and dream-like. While they themselves remain totally in the real world. This intercutting of real / surreal drives the energy and excitement of the film.CreditsClient 客户: CarlsbergAgency 广告公司: Grey Hong KongChief Creative Officer 首席创意师: Michael KnoxExecutive Director 执行导演: Jacquelyn PangAssociate Creative Director 副创意总监: Jackie WongHead of TV Production 电视制作负责人: John LoProducer 制片: Wing TamAssistant Account Director 助理客户总监: Ted TamAccount Executive 客户总监: Becky LaiProduction Company 制作公司: SweetshopDirector 导演: Andrew LangManaging Director 监制: Laura GeageaProducer 制片: Catherine LawDOP 摄影师: Gianpaolo LuporiArt Director 艺术总监: Julius MakEditor 剪辑师: Anais SiabColourist 调色师: Simon Astbury, Digital DomainOnline Post Production 线上后期制作: Rex Or, Digital DomainPost Production Executive Producer 后期监制: Steven Marolho, Digital DomainPost Production Producer 后期制片: Alexei Golob, Digital DomainMusic Composer and Sound Engineer 音乐制作与声音工程师: Hank Lee, Beijing