Christmas AirSentials|装置,活动|广告营销案例【ADGuider广告指南】

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圣诞航空

案例简介：我们没有像每年一样购买毫无意义的圣诞节礼物，甚至可能在不久后再次交换它们，而是创建了一个真正有意义的圣诞节礼物在线商店-在www.airsentials.shop上，只提供了由空气制成的产品。没什么可买的-至少没有任何材料。取而代之的是，购买的航空物品的钱被捐赠给了真正需要的人: 难民和有需要的人。航空产品可以在付款后立即作为礼物发送给亲人，让他们知道他们的礼物给那些生活中很少的人带来了快乐。一种让我们想起圣诞节真正意义的捐赠方式: 慈善。

圣诞航空

案例简介：Instead of buying meaningless Christmas presents like every year and maybe even exchange them again shortly afterwards, we created an online store for Christmas presents that really make sense – at www.airsentials.shop, only products made of air were offered. There was nothing to buy – nothing material at least. Instead, the money for the purchased air items was donated to those who really need it: Refugees and people in need. The air products could be sent as a gift to loved ones immediately after payment, letting them know that their gift has brought joy to people who otherwise have very little of it in their life. A way of giving that reminded us what Christmas is really about: charity.