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不断变化
案例简介：Realtor.com®新闻集团 [纳斯达克: NWS，NWSA] 子公司 Move，inc.运营的在线房地产服务的领先提供商，今天发起了一项全国广告活动新的图形标识，强调将品牌定位为房地产信息和服务的最佳和最真实的提供商美国 与 Pereira & o 'dell 纽约的合作代表了 realtor.com 最大、最大胆的营销计划®它已经有近 20 年的历史，并且是在一个市场的背景下展开的，这个市场已经被新闻集团最近收购的移动以及竞争对手 Zillow 和 Trulia 的合并所地震般的改变了。根据高盛公司最近的一份研究报告，在线房屋上市和待售房屋广告每年超过 90亿美元这场运动也与 realtor.com 的持续激增相吻合®该公司的业务在网络和移动访问者方面取得了创纪录的增长，该品牌最近提升到了行业的第二名。
不断变化
案例简介：Realtor.com®, a leading provider of online real estate services operated by News Corp [Nasdaq: NWS, NWSA] subsidiary Move, Inc., today launched a national advertising campaign and new graphic identity that emphatically position the brand as the best – and truest – provider of real estate information and services for buyers, sellers and renters of properties in the U.S. This collaboration with Pereira & O’Dell New York represents the biggest and boldest marketing initiative in realtor.com®’s nearly 20-year history and unfolds against the backdrop of a marketplace that has been seismically altered by the recent acquisition of Move by News Corp. and the merger of competitors Zillow and Trulia. At stake are online home listings and homes-for-sale ads exceeding $9 billion annually, according to a recent research report by Goldman, Sachs & Co. The campaign also coincides with the continued surge of realtor.com®’s business, which has seen record growth in web and mobile visitors and the brand’s recent ascension to the industry’s #2 position.
Constant Change
案例简介：Realtor.com®新闻集团 [纳斯达克: NWS，NWSA] 子公司 Move，inc.运营的在线房地产服务的领先提供商，今天发起了一项全国广告活动新的图形标识，强调将品牌定位为房地产信息和服务的最佳和最真实的提供商美国 与 Pereira & o 'dell 纽约的合作代表了 realtor.com 最大、最大胆的营销计划®它已经有近 20 年的历史，并且是在一个市场的背景下展开的，这个市场已经被新闻集团最近收购的移动以及竞争对手 Zillow 和 Trulia 的合并所地震般的改变了。根据高盛公司最近的一份研究报告，在线房屋上市和待售房屋广告每年超过 90亿美元这场运动也与 realtor.com 的持续激增相吻合®该公司的业务在网络和移动访问者方面取得了创纪录的增长，该品牌最近提升到了行业的第二名。
Constant Change
案例简介：Realtor.com®, a leading provider of online real estate services operated by News Corp [Nasdaq: NWS, NWSA] subsidiary Move, Inc., today launched a national advertising campaign and new graphic identity that emphatically position the brand as the best – and truest – provider of real estate information and services for buyers, sellers and renters of properties in the U.S. This collaboration with Pereira & O’Dell New York represents the biggest and boldest marketing initiative in realtor.com®’s nearly 20-year history and unfolds against the backdrop of a marketplace that has been seismically altered by the recent acquisition of Move by News Corp. and the merger of competitors Zillow and Trulia. At stake are online home listings and homes-for-sale ads exceeding $9 billion annually, according to a recent research report by Goldman, Sachs & Co. The campaign also coincides with the continued surge of realtor.com®’s business, which has seen record growth in web and mobile visitors and the brand’s recent ascension to the industry’s #2 position.
不断变化
暂无简介
Constant Change
暂无简介
基本信息
- 广告战役： #Real Estate in Real Time#
- 广告品牌： Realtor.com
- 发布日期： 2015-05-01
- 行业领域： 房产/安防 , 房地产 , 建材/家居
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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