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U by Kotex: 您的时期并不能定义您由Ogilvy & Mather多伦多
案例简介:
U by Kotex: 您的时期并不能定义您由Ogilvy & Mather多伦多
案例简介:
U by Kotex: Your period doesn't define you by Ogilvy & Mather Toronto
案例简介:
U by Kotex: Your period doesn't define you by Ogilvy & Mather Toronto
案例简介:
U by Kotex: 您的时期并不能定义您由Ogilvy & Mather多伦多
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U by Kotex: Your period doesn't define you by Ogilvy & Mather Toronto
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U by Kotex Canada has rolled out a powerful video called 'Your period doesn't define you' to spread its message that a woman's behavior and emotions shouldn't be blamed on her menstrual cycle. Created by Ogilvy & Mather Toronto, the video - which is part of the brand's #ItsNotMyPeriod campaign - shows a group of people who are asked to watch four actors act out a workplace scenario and determine which one of the women in the scene is on her period. While most of the people watching determined that the woman who was acting "bossy," "lost her temper" and had a "sense of irrationality" was likely the one on her period, they also said that they thought she was the leader of the group and was the one they'd want to have on their team at work.
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