本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
你是我的儿子
案例简介：根据前游击队的证词，我们注意到他们复员的主要动机是长时间看不到他们的母亲。由于这一发现，我们寻找游击队的母亲大约 6 个月，以说服他们参与运动，并亲自激励他们的儿子复员。这些母亲提供了他们孩子的照片作为海报，并邀请他们回家。只有他们能认出自己的照片。这些照片成了海报，并被带到战斗仍在进行的地区。奴隶: 13589 基于前游击队证词的直接回应/新闻和海报，我们注意到他们复员的主要动机是长时间没有看到他们的母亲。由于这一发现，我们寻找游击队的母亲大约 6 个月，以说服他们参与运动，并亲自激励他们的儿子复员。这些母亲提供了他们孩子的照片作为海报，并邀请他们回家。只有他们能认出自己的照片。这些照片成了海报，并被带到战斗仍在进行的地区。
你是我的儿子
案例简介：Based on ex guerrillas testimonies we noticed that the main motivation for them to demobilize is the long time without seeing their mothers. Thanks to this discovery, we looked for guerrilla´s mothers for about 6 months in order to convince them to be part of the campaign and personally motivate the demobilization of their sons. These mother provided pictures of their children to be used as posters and invite them to come back home. Pictures where only they can recognize themselves. These photos became in posters, and were taken to the areas where the fighting is still going on. Slave: 13589 Direct response/Press and poster Based on ex guerrillas testimonies we noticed that the main motivation for them to demobilize is the long time without seeing their mothers. Thanks to this discovery, we looked for guerrilla´s mothers for about 6 months in order to convince them to be part of the campaign and personally motivate the demobilization of their sons. These mother provided pictures of their children to be used as posters and invite them to come back home. Pictures where only they can recognize themselves. These photos became in posters, and were taken to the areas where the fighting is still going on.
YOU ARE MY SON
案例简介：根据前游击队的证词，我们注意到他们复员的主要动机是长时间看不到他们的母亲。由于这一发现，我们寻找游击队的母亲大约 6 个月，以说服他们参与运动，并亲自激励他们的儿子复员。这些母亲提供了他们孩子的照片作为海报，并邀请他们回家。只有他们能认出自己的照片。这些照片成了海报，并被带到战斗仍在进行的地区。奴隶: 13589 基于前游击队证词的直接回应/新闻和海报，我们注意到他们复员的主要动机是长时间没有看到他们的母亲。由于这一发现，我们寻找游击队的母亲大约 6 个月，以说服他们参与运动，并亲自激励他们的儿子复员。这些母亲提供了他们孩子的照片作为海报，并邀请他们回家。只有他们能认出自己的照片。这些照片成了海报，并被带到战斗仍在进行的地区。
YOU ARE MY SON
案例简介：Based on ex guerrillas testimonies we noticed that the main motivation for them to demobilize is the long time without seeing their mothers. Thanks to this discovery, we looked for guerrilla´s mothers for about 6 months in order to convince them to be part of the campaign and personally motivate the demobilization of their sons. These mother provided pictures of their children to be used as posters and invite them to come back home. Pictures where only they can recognize themselves. These photos became in posters, and were taken to the areas where the fighting is still going on. Slave: 13589 Direct response/Press and poster Based on ex guerrillas testimonies we noticed that the main motivation for them to demobilize is the long time without seeing their mothers. Thanks to this discovery, we looked for guerrilla´s mothers for about 6 months in order to convince them to be part of the campaign and personally motivate the demobilization of their sons. These mother provided pictures of their children to be used as posters and invite them to come back home. Pictures where only they can recognize themselves. These photos became in posters, and were taken to the areas where the fighting is still going on.
你是我的儿子
暂无简介
YOU ARE MY SON
暂无简介
基本信息
- 广告战役： #Ministry of Defense-平面-36811#
- 广告品牌： Ministry of Defense
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
