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小心。它自然而然地出现在这里。
案例简介：学分
小心。它自然而然地出现在这里。
案例简介：Credits
Care. It comes naturally here.
案例简介：学分
Care. It comes naturally here.
案例简介：Credits
小心。它自然而然地出现在这里。
暂无简介
Care. It comes naturally here.
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案例详情
First thing one notices when entering McDonald’s is that people smile here. Some will say it’s corporate policy, but our pre-campaign research highligted that McDonald’s employees felt really appreaciated and cared for by the employer. Care definitely sounds a much more motivating selling argument than flexible working hours or competative salary, we thought. So we made this “pass-it-forward” themed story - somebody who is cared for is more likely to spread kindness naturally everywhere, anywhere.
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